Led by former Joystiq Editor-in-Chief Chris Grant, it started
publishing content on The Verge's website in February. Vox is
expected to announce at a gaming conference in Boston this
afternoon that the site's brand name will be Polygon.
"There's a perception that video-game media hasn't grown up with
video gaming," said Mr. Grant, Polygon's editor, in an interview
yesterday. "So we didn't want to wear the gaming badge on our
sleeve, but rather celebrate the aesthetic and culture of it."
In videogames, polygons are the digital objects that make up 3-D
images. Mr. Grant said the internal group that brainstormed the
name also liked that its root means "many angles."
"From an editorial point of view, that 's something that we're
going to strive for in our news coverage and features."
Polygon content will continue to live on The Verge until its own
website is fully functional later this year. For now, Polygon.com
is a landing page that lets readers sign up for email updates and
that includes a link to the gaming vertical on The Verge.
Mr. Grant said he hopes to have an editorial staff of 20 to 30
when Polygon.com starts to publish content later this year.
It has been a busy year for Vox Media. Last month, SB Nation
launched an ambitious YouTube channel fueled by a financial advance
from YouTube. The Next Web also reported in March that Vox had
secured $17 million in a Series D round of funding. In an interview
yesterday, CEO Jim Bankoff confirmed the round for the first
"Our investors and team are incredibly excited about the
opportunity to create a new kind of digital-publishing company and
grow to tremendous scale," Mr. Bankoff said. "And we want to make
sure we're armed with everything we needed to compete