Watch the New Galaxy Nexus Phone Ad From Google

Verizon Releases Handset in the U.S. as First Android Model With Ice Cream Sandwich Update

By Published on .

Advertising Age Player

After keeping fanboys squirming for some time now, Verizon Communications has finally released Google's latest phone to the U.S.: The Galaxy Nexus.

This device, manufactured by Samsung, is the first to carry the latest version of Google's mobile software Android, dubbed Ice Cream Sandwich.

While the first few ads showed how those living the G-life can use the Galaxy Nexus to video chat many friends at once with Google+ hangouts, this spot shows off its facial recognition. Forget tapping a pattern or code to unlock your smartphone, with this latest device, your face will do the trick.

This ad, among others in the campaign from Mullen, will only run online in the U.S., but will see TV time in international markets including Canada and Japan.

Mullen created the ads with Google Mobile and has worked on previous campaigns for the marketer, including GoMo, an effort to convince businesses to create mobile websites specifically built for phones.

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