Julia Louis-Dreyfus Ditches Haute Couture for Old Navy Jeans
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, EA Sports gets Kobe Bryant to play soccer, along with Lionel Messi, Sergio Agüero and Alex Morgan. BMW sells the innovation of its 7 Series while Audi makes fun of gluten-free cupcakes, kale and selfies. JPMorgan Chase appeals to small family businesses in rural America. And finally, Julia Louis-Dreyfus is barely recognizable in a white wig for Old Navy, impersonating a fashion designer who drops her work (and her French accent) for a jeans sale.