Watch the Video: Steve Jobs on '1984'

Apple's Chief Shows His Support for the Shop Behind the Legendary Super Bowl Spot

By Published on .

From the beginning, Steve Jobs has always been a champion of advertising.

The 1984 ad that introduced the Apple Macintosh is now a magnum opus of advertising, a spot many would call the most legendary commercial in history. But when it was first presented to Apple's board of directors, they hated it. Mr. Jobs pressed on, supporting the ad and the creative agency behind it, TBWA/Chiat/Day.

Here's footage of a very young Mr. Jobs back in 1983 enthusiastically screening the ad -- to rousing applause -- and making sure at the end to give due credit to the now deceased head of the agency, Jay Chiat; the creative director of the spot, Lee Clow; and its copywriter, Steve Hayden.

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