See Which Brands Are Trending on Twitter Each Week -- and TV's Role Building Their Buzz
This week Ad Age and our editorial partner Bluefin Labs are introducing a new way to see which brands are generating the most talk -- but with an added level of insight.
We all know how powerful TV can be in driving conversations, both offline and in social media. So every week we'll rank the brands winning the biggest increases in Twitter chatter but also tell you how much of a role national TV advertising and integrations are playing. You can also watch the spots that are, or are not, creating these brands' buzz.
Our debut chart, for example, finds conversation about Victoria's Secret surging on Twitter not because of any TV advertising but because of a promotion offering free Pink merchandise to the 10 schools that tweeted #tailgatewithpink the most, according to Bluefin. Tweets about Kia rose, however, as people talked about its commercials starring dancing hamsters.
GoDaddy, the web-hosting provider, had an experience somewhere in between. Its national TV commercial "Sexy Berries" generated a large proportion of GoDaddy talk on Twitter, according to Bluefin's analysis. But hackers also brought down GoDaddy and the sites of its customers last week -- as reflected in the chart's sample tweet (and many, many others).
Check back every week to see which marketers are taking over the conversation -- and how they're doing it.