WhatsApp said that isn’t true, and that all private messages between friends and family members will remain end-to-end encrypted.
“While not everyone shops with a business on WhatsApp today, we think that more people will choose to do so in the future and it’s important people are aware of these services,” the company wrote. “This update does not expand our ability to share data with Facebook.”
The miscommunication has highlighted Facebook’s challenge in convincing users that the company takes their privacy seriously. Much of the language in the new updated policy is similar to rules rolled out in 2016, but Facebook has dealt with multiple privacy issues since then, including a $5 billion settlement with the Federal Trade Commission. Facebook CEO Mark Zuckerberg has made private messaging a top priority moving forward, but that has also meant bringing WhatsApp further under Facebook’s control, both operationally and from a brand and marketing perspective.
The miscommunication around WhatsApp’s new policies has helped lead to a spike in user growth for competing apps, such as Signal and Telegram.