A Very Brief (Cartoon) History of Social Influence, 2006-2011
Last week at Ad Age's wildly popular Digital Conference (it entirely sold out and we even spotted someone trying to buy a scalped ticket online), I moderated a panel on social data with PeopleBrowsr Founder and CEO Jodee Rich, LinkedIn Principal Data Scientist Daniel Tunkelang and Klout Cofounder and CEO Joe Fernandez. We explored the emerging science and art of social-data mining -- including the idea that marketers and media people can best get their messages heard if they identify and target so-called social influencers online.
We'll have a series of follow-up articles and posts about this white-hot topic, but for now, in the tradition of Pee-wee Herman, we're going to break for some cartoons. In his introductory segment on the social-data panel, Jodee showed a few images from a special slide deck that his team put together to show just how far we've all come in our collective understanding of social influence. Today, we're sharing PeopleBrowsr's full deck, titled A Brief Cartoon Study of Social Influencers, 2006-2011. It covers great and not-so-great moments in "social" history through whimsical illustrations by Adam Long. (There are also a few slides at the end that plug PeopleBrowsr's services.)
Remember when Ashton Kutcher made history (twistory?) by gaining a million followers on Twitter? When the so-called Motrin Moms revolted? When a Domino's employee posted a disgusting pizza-abuse video on YouTube? The team at PeopleBrowsr sure does...