Speaking of Augmented Reality, Here's a 3-D Sasquatch

Latest Ad From Jerky Maker Jack Link's Uses Webcam to Create Image

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Just as Hashem Bajwa was writing about how we're starting to see more mainstream marketers using augmented reality, Carmichael Lynch was putting the wraps on a 3-D Sasquatch it created for beef jerky purveyor Jack Link's.

Riffing off its TV spots, in which a group of guys play pranks on the hairy giant, this online execution creates a 3-D version of the Sasquatch and encourages you to mess with it, recording and saving your interactions as video shorts. You print out a .pdf of a footprint, position it in front of a web cam and begin playing with it. The image of the 3D Sasquatch shows up on your computer screen, as though he's standing on top of the paper footprint, and you can interact with it as the webcam records the whole sequence. The agency worked with Unit9 on user experience; Boffswana worked on the 3-D. Some folks at Carmichael Lynch put together the videos here, showing what it looks like.

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