How the Digital Shift Changed One Recruiter's Business Model

It's Never Too Late to Learn a New Trade

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Craig Daitch Craig Daitch also writes the blog Thought Industry.
Two weeks ago I had the good fortune to speak on a mobile marketing panel at New York University to some Stern MBA alumni. And while I intended to use this post to rehash a wonderful night of discussing the industry, the mobile ecosystem and how marketers can take advantage of new platforms such as the iPhone and Google's Android, all of that was derailed based on one simple conversation with one of the members of the audience, Steve Goldberg.

Steve is the exec VP and managing partner of Media Recruiting Inc., a media-recruiting firm based out of Irvington, N.Y. He explained to me that the firm began as specialists in the world of placing advertising-sales resources in the print-media industry, but as the industry contracted and subsequently changed, he felt it imperative to evolve their services and extend them into digital media placement.

But where to begin?

It may have been simple enough to change focus and solely recruit digital sales and media talent, but Steve, along with the president of Media Recruiting Inc., Risa Goldberg, decided to not just educate themselves on the intricacies of digital media, but also to offer an opportunity to those in traditional media roles looking to expand their skills. So they developed a digital training initiative hosted by their company for prospective recruits to learn the ins and outs of the digital media landscape. So far their courses have been a hit and certainly couldn't have been offered at a better time.

"What excites me the most is our ability to make a difference for people in their careers, especially at such a difficult time in our economy," Steve says. "As recruiters of sales and marketing people in media, we see the need day in and day out for people to expand their digital knowledge. Many candidates are not right for certain digital jobs because of their lack of experience. We can begin to bridge that gap."

I think all of us now know of someone who has lost his or her job due to the recession. While there is no question that the impact of the economy has taken its toll on our industry, it's inspiring to hear stories such as Steve's.

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