Definitions matters and now more than ever, so marketers need
new ways to describe the things that still matter.
ABOUT THE AUTHOR
Judy Shapiro is chief
brand strategist at CloudLinux and has held senior marketing
positions at Paltalk, Comodo, Computer Associates, Lucent
Technologies, AT&T and Bell Labs. Her blog, Trench Wars, provides insights on how to create
business value on the internet.