Technology

The Only Marketing Prediction You Need for 2017

Attendees take photographs while standing under a tunnel wall of LG OLED 4K TVs during the 2017 Consumer Electronics Show, which featured self-driving cars, TVs, drones, robots and a slew of other gadgets. (Patrick T. Fallon/Bloomberg)
By:
January 09, 2017 03:00 PM

Featured Stories

TV Upfront
What media buyers really thought of 2025 TV upfronts—winners, losers, celebrities and TV’s identity crisis

To gauge which TV upfronts week presenters stand out as haggling kicks off, Ad Age surveyed 13 media buyers on their top takeaways from the week.

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By:
Parker Herren
What media buyers really thought of 2025 TV upfronts—winners, losers, celebrities and TV’s identity crisis
Brand Marketing
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Erika Wheless
20 brands catching Gen Z’s attention right now
Measurement
Measurement glossary—what marketers and agencies need to know
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By:
Jack Neff
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AI
How Coke used an AI agent to target ads to 828,000 fast-food fans
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By:
Asa Hiken
How Coke used an AI agent to target ads to 828,000 fast-food fans