Sims Hijacks Comedy Central's iPhone Site

It's the Latest Example of iPhone Ads That Get Creative

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If there's one thing the iPhone has done, it's fuel creativity around mobile advertising (so much so that we just heard from one mobile exec that there were creatives -- yes, actually creatives -- at today's Mobile Marketing Association event). Yesterday, another cool piece of iPhone creative hit our inbox, this time from Comedy Central, which created it internally for EA's new Sims game.

When a user calls up Comedy Central's mobile site, one of the characters in the new game, "Marcella," sneaks into the screen and steals Comedy Central's logo from the site. Meanwhile, an expandable Sims banner ad drives people to download a trial version of the game.

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