Each of the 3.10 Kuna (0.56 U.S. dollars) stamps has a unique
code printed below the QR Code. When you scan the QR Code you're
taken to a mobile site where the unique code can be entered and you
can view confirmation on the receipt of your mail as well as
additional data about its route. Users can find out when the mail
was sent, how many kilometers it had traveled, when it reached its
destination and more.
Cognac brand Hennessy recently produced a limited edition run of
bottles featuring art from famed New York designer and artist Kaws. Each bottle has a custom designed QR code
with an image of a Hennessy bottle in the center. The code leads to
a mobile site, which has so far been accessed 1.3 million times,
600,000 of those via QR code scans.
Starbucks teamed up with Lady
GaGa for an online and offline six-round scavenger hunt with
prizes of GaGa's music, Starbuck's gift certificates and more,
played by thousands of enthusiastic fans of both brands.
Google's new WebGL Bookcase lets you
browse a 3D version of any of thousands of books. Once you decide
what book you want to buy, you scan a QR Code to view the selected
books on your mobile phone.
Why QR campaigns fail
- Unreadable codes on billboards, too high up for people to get a
clear scan; on ads in subways, where there is no cellphone
reception for scans.
- QR codes in TV ads By time you run and get your phone, find the
scanner, and try to take a shot, the ad's over. Doh!
- No instructions. Not everyone knows what a QR code is and how
to scan it. So it's necessary to include clear and concise
instructions that include the benefits of bothering to make the
- Using a proprietary code so you need a specific type of QR
readers to scan it. As if people would download a scanner just to
read a code they don't understand. Fail.