Brands with Facebook Pages get short-changed here. You can't find Pages in the search results on Lite, even if you're already a fan; only people show up. There are no engagement ads -- just minimalist self-service ads with text, thumbnails, and a link. Updates from Pages don't appear in your Lite inbox. Branded Pages' status updates still appear in the News Feed, and you can click that to go to the Page, but there's just the stripped down Wall rather than all the tabs (there's still a link to the Page's photos and videos). It's yet another reminder for Page owners that to stay top of mind with consumers, it's important to post updates regularly. Developing an editorial calendar can help achieve that goal.