Is Technology the Catalyst for Mixing Politics and Brands?
Burger King has just rolled out a campaign in the theme of The Campaign: the campaign to win the presidential election.
Facebook and MySpace users can download the BK Widget that takes users through a series of questions on where you stand on multiple issues -- from offshore drilling to raising and lowering taxes to the Iraq War. They can build a "cabinet," recruit friends to participate and even send them to rockthevote.com to register for the Election.
This is all in good fun, obviously, but I remember a time when brands stayed away from politics. In fact, Ubisoft published a game called The Political Machine in 2004. The game had some serious traction with a number of brands, yet when it came time to pull the trigger not a single one agreed to be integrated.
|Craig Daitch also writes the blog Thought Industry.|
What are your thoughts? Is BK toeing a fine line? Remember when you submit your responses, that the data is being collected at the end of the day. I'm not implying that we'll see a Falujah Filet O' Fish or a Beirut Broiler on the menu, but you never know what insights come out of the opinions collected.