Is Technology the Catalyst for Mixing Politics and Brands?

Burger King's Latest Widget Capitalizes on Presidential Election

By Published on .

Burger King has just rolled out a campaign in the theme of The Campaign: the campaign to win the presidential election.
Burger King widget

Facebook and MySpace users can download the BK Widget that takes users through a series of questions on where you stand on multiple issues -- from offshore drilling to raising and lowering taxes to the Iraq War. They can build a "cabinet," recruit friends to participate and even send them to to register for the Election.

This is all in good fun, obviously, but I remember a time when brands stayed away from politics. In fact, Ubisoft published a game called The Political Machine in 2004. The game had some serious traction with a number of brands, yet when it came time to pull the trigger not a single one agreed to be integrated.

Craig Daitch Craig Daitch also writes the blog Thought Industry.
I think politics provide a great example of how technology has impacted the rapid distribution of thought and opinion -- not only the candidates' abilities to communicate thier policies, but also the ability for individuals to express their views on issues. In previous years, many of these would've been considered too controversial to associate with large brands such as Burger King.

What are your thoughts? Is BK toeing a fine line? Remember when you submit your responses, that the data is being collected at the end of the day. I'm not implying that we'll see a Falujah Filet O' Fish or a Beirut Broiler on the menu, but you never know what insights come out of the opinions collected.
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