Using Twitter to Rebrand Mardi Gras

Tom Martin's Lessons and Findings

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Over on Ad Age's Small Agency Diary blog, Tom Martin recounts a recently Twitter experiment he ran. The goal? Use Twitter to convince folks that Mardi Gras is so much more than bare boobs and booze. In fact, he said, Mardi Gras is actually a family-oriented event and he hoped to give people a sense of it by twittering it for four days straight -- 185 tweets in all.

The outcome? He's came out of the test with some findings and valuable lessons for brands trying to use Twitter to help change consumer perceptions.

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