Twitter's Trademark Rules Apply, Even to Twitter Moms

The Popular TwitterMoms Will Become SocialMoms in the New Year

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Twitter mommies beware! You are no longer allowed to be "Twittermoms," according to, well, Twitter. The popular social media mommy community,, was asked by Twitter to change their name to be in accordance with Twitter's trademark policy -- no one can use the Twitter name in their business or url. "To an average person, there could be confusion," said Twitter spokesman Matt Cohler. "That's why TweetDeck is TweetDeck and not TwitterDeck." Mr. Cohler said there shouldn't be any misconception about which business is Twitter and which business is not.

Though the request seemed reasonable to CEO Megan Calhoun, when she first got the email from Twitter HQ, it made her heart stop. On the blog post to her community of 30,000 moms, she sounded a little sad: "After more than two years of operating a public fan site dedicated to nurturing, supporting and promoting Twitter to the 'mom' community, they asked us to change the name of our web site for trademark reasons." But Mr. . Calhoun said it was an opportunity for growth. "When I launched TwitterMoms, I wasn't launching a business," Mr. . Calhoun said. "We have outgrown the name so it was perfect timing for us."

Mr. . Calhoun and her team of six decided on "SocialMoms" as the new name, since the company works with brands like Kraft Foods and Proctor & Gamble to help with social media marketing campaigns all over the web -- Twitter was just the jumping off point. Not a single comment on the name change blog post belabored the name change -- if any mommy was sad about not being a TwitterMom, she kept quiet.

But Twitter's request brings up a bigger point, as these things usually do. It seems that Twitter only recently decided to start going after these kinds of trademark violations -- TwitterMoms was allowed to exist for two years! A quick search for websites turned up, a job search engine, and -- were those businesses asked to change their names as well? Mr. Cohler declined to comment on individual cases. I suppose the Twitter trademark situation is a lot less difficult than the one Facebook is up against: trademarking the word "face."

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