Madison+Vine Speaker Bios

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Steve Berman
President, Marketing And Sales
Interscope Geffen A&M

By recognizing opportunities for growth and success in the challenging music industry, Steve Berman has been an innovative leader in brand marketing and creating new business ventures since joining Interscope Records in 1991. As head of Marketing and Sales for Interscope Geffen A&M, a major division within global music leader Universal Music Group, Berman brings together the best of Madison Avenue, Silicon Valley and Hollywood to continue a legacy of achievement he helped establish.

Under the independent Interscope banner until 1999, he celebrated platinum-selling triumphs with artists from No Doubt, Dr. Dre, The Wallflowers, Smash Mouth, Marilyn Manson and the Brian Setzer Orchestra to BLACKstreet, nine inch nails, 2Pac, Primus, Eminem, Bush, Snoop Dogg, Kirk Franklin, Mya, Eve, Enrique Iglesias, Ruff Ryders and Limp Bizkit. With the subsequent creation of Interscope Geffen A&M, Berman has added platinum awards for Mary J. Blige, Gwen Stefani, 50 Cent, Black Eyed Peas, Nelly Furtado, The Pussycat Dolls, and The All-American Rejects.

A third-generation music executive--his grandfather was Liberty Records founder Si Waronker--Los Angeles-born Berman began his career as a teenager in the mailroom at Warner Bros. Records, where his uncle, Lenny Waronker, was President. After attending UCLA and then California State University, Northridge, he left for a promising position at Warner Bros. before joining WEA Distribution as National Marketing Coordinator. He was later promoted to Director of West Coast Marketing.

Interscope tapped his talents in 1991 just six months after the company's inception. His stature in the industry may be measured by his being immortalized as the archetypal record executive in Dr. Dre's "Dre Day" video and on Eminem's The Marshall Mathers LP. Having served as Senior Executive, Berman was named President, Marketing and Sales, in 2005.


Gary Bettman
National Hockey League

Gary B. Bettman, the first Commissioner in National Hockey League history, has directed the League to a series of major advancements since his tenure began on February 1, 1993.

Mr. Bettman was elected unanimously by the Board of Governors on December 11, 1992. When he assumed office, NHL teams competed in 11 U.S. markets. In the years since, that number has more than doubled; League membership has increased to 30 teams and its North American "footprint" includes franchises in locales previously considered non-traditional hockey markets such as Texas (Dallas Stars), Arizona (Phoenix Coyotes) and Tennessee (Nashville Predators). Regular-season attendance, which was just over 14 million in 1993, exceeded 20 million in each of the five consecutive campaigns through 2005-06. The League set an all-time single season attendance record in 2005-06 and 2006-07 and is on pace to equal the all-time mark in 2007-08.

In 2005, Commissioner Bettman and the League's Board of Governors modernized and revolutionized the economic system under which the League operates, creating a partnership with the players that makes a shared objective of increasing hockey-related revenue.

Total League revenue grew from $732 million when Mr. Bettman assumed office to $2.4 billion (U.S.), an increase of 214%. League Merchandise Sales grew from $275 million in retail dollars to $1.3 billion, an increase of 373%.

In concert with the Hockey Operations department and the Competition Committee, Commissioner Bettman also was a driving force in the implementation, for the 2005-06 season, of several rules changes and fan-friendly game elements – including "the shootout," which guarantees a winner in every regular-season game. The changes to the playing rules brought about the largest single season increase in scoring since the League adopted the rule that permitted forward passing in 1929.

Charitable undertakings also have been at the forefront during Commissioner Bettman's tenure. Since its inception in December, 1998, NHL support of Hockey Fights Cancer has helped to raise more than $9.5 million in support of cancer research. In 2005, the League announced the Garth Brooks Teammates For Kids Foundation as the official children's charity of the NHL.

The Commissioner also prioritized building the sport's fan base through grass-roots initiatives that bring hockey to youngsters. These programs include NHL Street and the NHL Diversity Programs. The NHL Street hockey program brings the game to schools and community centers. The Diversity Program introduces the game to children of diverse ethnic backgrounds.

Mr. Bettman also has focused attention on the League's international makeup and appeal. In 1998, Mr. Bettman led the NHL to its first Olympic Winter Games, with NHL players stocking the rosters of six world-class teams. During the 2001-02 season, the NHL once again suspended its regular season and sent more than 125 players to the Olympic Winter Games. It was estimated that more than 38 million people in the United States watched the Olympic Gold Medal Game, in which Team U.S.A. played Team Canada, with every member of each team coming from an NHL roster. In Canada, the match was the most-watched television program in history, drawing an 80 share. The League participated in the 2006 Olympics in Turin and will participate in the 2008 Winter Olympic Games in Vancouver, BC.


Paul Caine
Time Inc. Entertainment Group

Paul Caine was named president, Time Inc. Entertainment Group, in October 2007, overseeing all advertising sales and marketing operations at PEOPLE,, StyleWatch, People en Español, Entertainment Weekly and He was previously group publisher of the PEOPLE Group since 2005. PEOPLE is the world's most popular magazine with 42 million readers and is the premier web destination for the latest celebrity news, photos and style. StyleWatch, a guide to fashion, beauty and celebrity style, first launched as newsstand-only extension of PEOPLE and will publish 10 times in 2007 with a guaranteed circulation of 550,000. People en Español is the leading Hispanic magazine in America, reaching more than 6 million readers monthly.

Under Caine's leadership PEOPLE was featured on Advertising Age's "A-List" and Adweek's inaugural "Brand Blazers" list (2006). PEOPLE ranked #1 on Adweek's annual "Hot List" 2006 and Capell's Circulation Report placed PEOPLE #1 on its annual "Best Performers in Circulation" list in January 2006. PEOPLE was named Advertising Age's 2005 "Magazine of the Year" and also took the #2 spot on Mediaweek's "Hit List" of industry leaders that year. The magazine was also ranked #1 in PIB pages, revenue and share for five consecutive years.

Caine joined PEOPLE in September 2004 as publisher; he previously served as publisher of Entertainment Weekly and Teen People. His career at Time Inc. began in 1989 as an advertising sales representative for PEOPLE. In 1994, he launched Teen People and, as associate publisher, took the title's advertising page count from zero to 800 in the first year. In 2001, Caine returned to PEOPLE as associate publisher, where he played a key role in taking the magazine to the #1 spot in PIB pages, revenue and share, reversing a two year downward trend. One year later, as Teen People's publisher, he led the publication to the #1 PIB position in the category. In November 2003, Caine was named publisher of Entertainment Weekly. Prior to joining Time Inc., he worked for USA Today and J. Walter Thompson.


Ted D'Cruz-Young

Ted D'Cruz-Young is the founder of Ideocracy, a groundbreaking New York-based independent content creation enterprise, specializing in creating new consumer franchises for brands by starting outside the advertiser's realm and connecting with the consumer via a highly engaging marketing proposition or entertainment idea. Committing to this pure form of idea-driven content creation, where consumer resonance is paramount, will ultimately allow brands the freshest path to connect to the franchise to deliver against a clearly defined business objective or operational measure. Brands and networks alike license the intellectual property created and retained by Ideocracy. As evidenced by the successful Adecco partnership with the MTV Europe program "FutureMe", Ideocracy has pioneered a daring new approach that delivers compelling programming for advertisers and networks while also reclaiming the notion of marketing agencies as true "partners". Born in Edinburgh, Scotland, Ted D'Cruz-Young, 38, studied economics at Glasgow University before starting a career in advertising. After working at BBDO and Saatchi & Saatchi as a creative director, he launched Ideocracy two years ago. In addition to Adecco, Ideocracy has created content licensed by Reckitt Benckiser, among others.


Brian France
Chairman and CEO

Brian Z. France, actively involved in NASCAR for more than two decades, is a member of the NASCAR-founding France family and assumed the roles of NASCAR Chairman and CEO in October 2003. He is the grandson of NASCAR's founder, the late William H.G. ("Big Bill") France, and the son of the former President end Chairman/CEO of NASCAR, the late William C. France.

France has an extensive background in NASCAR, ranging from his experience as a race track manager to helping develop and manage NASCAR weekly short track and touring competitive levels.

As a track manager, he was involved in writing and enforcing rules, developing race procedures and all other aspects of competition. He successfully oversaw the transformation of the Tucson dirt track into one of the premier paved short tracks in the NASCAR Whelen All-American Series. France has been heavily involved with many of NASCAR's recent innovations. France worked closely with NASCAR's competition department in the development of the NASCAR Craftsman Truck Series, which debuted in 1995. He was a key proponent of the NASCAR Research and Development Center, a facility opened in 2003 and dedicated to improving the safety and operational efficiency of the sport.

France has been at the forefront of NASCAR's dramatic sponsorship growth, including the ground-breaking announcement of Nextel Communications as the new sponsor of the NASCAR NEXTEL Cup Series – now known as the NASCAR Sprint Cup Series – beginning in 2004. He has also led a host of marketing initiatives, including internalizing the sanctioning body's licensing efforts and developing NASCAR's consolidated television plans that have culminated with NASCAR Sprint Cup Series and NASCAR Nationwide Series events being broadcast on ABC, ESPN, FOX Sports, FX, NBC Sports and TNT. France was actively involved in the October 2000 announcement of NASCAR joining forces with Turner Sports to produce NASCAR.COM.


Ben Fritz
Video Games Reporter and Reviews Editor

Ben Fritz covers covers the videogame industry and writes and edits videogame reviews for Variety, as well as running The Cut Scene blog on He has contributed to Salon, Slate, Mother Jones, Portfolio, and NPR's "The Business." He has also written and produced TV and Internet series.


Marc Geiger
Executive Vice President, Head of Contemporary Music
William Morris Agency

Over the years, Marc Geiger has been many things: Concert promoter. Talent Agent. Record company executive. Computer whiz. However, no other role has suited him as well as Internet revolutionary—a title he earned in 1994 after recognizing the Web's enormous potential to provide a link between artists and consumers. It was then that Mr. Geiger purchased a site called and became one of the very first to plug the music industry into the Net. His vision for the company was to create a combination of an artist channel, direct marketing and direct selling electronic commerce showcase. Since then, ARTISTdirect has become a media juggernaut, housing a talent agency, two record labels, a marketing solutions division and one of the most popular music destinations on the Internet. In 2001, Marc, then CEO of ARTISTdirect, helped bring in Ted Field to takeover as CEO and start ARTISTdirect Records, a new label chaired by the ex founder of Interscope as well as start iMusic, a new label focusing on established artists with touring fan bases.

Recently, Mr. Geiger served as the company's Vice Chairman and President, overseeing all aspects of ARTISTdirect Digital activities, including the label's branding and development, as well as online and record label operations. He began his career as a talent agent for Triad Artists (which was later acquired by the William Morris Agency) and went on to launch a division devoted to a then-burgeoning alternative music scene. In 1991, he co-created the critically acclaimed and mega-successful Lollapalooza tour, a concert package that forever changed the touring industry. Subsequently, he was hired by Rick Rubin and appointed Executive Vice President of A&R, Marketing and New Media at American Recordings. A Connecticut native, Mr. Geiger found his calling in music working as a concert promoter while still a computer science student at the University of California, San Diego.

Today, Mr. Geiger has rejoined his old teammates as the Senior Vice President for the William Morris Agency, where he is expected to bring change plus many of the new ideas he initiated on the internet to the talent agency business.


Rob Glaser
Founder, Chairman, and CEO

Rob Glaser, Founder, Chairman and CEO of RealNetworks, Inc., has long been intrigued with the nexus of media, computing, communication and the Internet. Since founding Real in 1994, Mr. Glaser has played an integral role in the transformation of the Internet into the next great mass medium. In 1995 under Mr. Glaser's direction, Real introduced the groundbreaking RealAudio. Followed by RealVideo, RealPlayer and the systems to distribute audio and video including the Helix technologies, RealNetworks has continued to innovate and bring technologies to market. Additionally in 2000, RealNetworks began offering aggregated premium content online directly to consumers in a subscription service. In 2003, RealNetworks purchased and built the Rhapsody music service into the leading music subscription service. With the combination of technology and business systems for monetizing media, RealNetworks and Mr. Glaser are at the forefront of the Internet media revolution. Prior to founding RealNetworks, Inc., Mr. Glaser worked for Microsoft for 10 years in a number of executive positions, including Vice President of Multimedia and Consumer Systems. Mr. Glaser has served on several non-profit boards and committees, including his appointment by President Clinton to the Advisory Committee on Public Interest Obligations of Digital Television Broadcasters. Mr. Glaser is a graduate of Yale University, with a B.A. and an M.A. in Economics and a B.S. in Computer Science.


Earvin "Magic" Johnson
Chairman and CEO
Magic Johnson Enterprises

Earvin Johnson, Jr. is the Chairman and Chief Executive Officer of Magic Johnson Enterprises which was formed in 1987. Through strategic investments, partnerships and endorsements, Magic Johnson Enterprises (MJE) provides products and services that particularly focus on ethnically diverse urban communities.

MJE is comprised of a portfolio of companies that include Urban Coffee Opportunities (making MJE the only joint venture partner of Starbucks), Canyon-Johnson Urban Fund which is the country's largest private real estate fund focused on the revitalization of underserved communities, over 30 Burger King restaurants, a dozen 24 Hour Fitness Magic Sport centers, a T.G.I. Fridays restaurant, and a long-standing partnership with AMC Magic Johnson Theatres.

MJE recently launched several additional initiatives: SodexoMagic, LLC and respective partnerships with Aetna and Best Buy. SodexoMagic, LLC provides an extensive portfolio of food and facilities management services as well as offers signature dining facilities. MJE's alliance with Aetna will empower businesses and ethnically diverse communities to make informed choices about health care options by improving health care literacy and demonstrating the benefits of wellness. Similarly, MJE has entered into a multi-year relationship with retail giant Best Buy to enhance urban retail growth strategies and implement diversity outreach with multicultural consumers.

The aforementioned businesses have been at the forefront of urban development, raising the understanding of the importance of the multicultural consumer, and are directly responsible for tremendous growth across the country. Through MJE, Mr. Johnson has bolstered the economy by establishing brand name businesses in underserved communities, training and hiring local residents, employing local contractors, and opening the door for other businesses to find success in diverse communities.

In addition to his varied business accomplishments, Mr. Johnson was voted (unaided) number one at representing the urban community, garnering a higher percentage than any other organization or personality (February 2008 Yankelovich/Magic Johnson Brand Study). He was also voted the number one rated athlete for corporate endorsements (TSE Sports & Entertainment Survey, April 2007) and one of the most highly rated celebrities able to influence consumer purchasing power (rated 6 out of 350 according to the 2006 Davie Brown Index).

As Chairman and Founder of the Magic Johnson Foundation, Inc., Mr. Johnson is dedicated to developing programs and supporting services that address the educational, health and social needs of ethnically diverse, urban communities. Founded in 1991, the Magic Johnson Foundation (MJF) has become one of the most recognizable charitable organizations around the world.

Over the past few years, the MJF has awarded more than $1.1 million to community-based organizations that focus on HIV/AIDS education and prevention, established four HIV/AIDS clinics and has co-created the award-winning "I Stand With Magic" campaign to end HIV/AIDS in the black community. Additionally, the MJF has supported more than 800 minority high school students with college scholarships (many through the organization's Taylor Michaels Scholarship Program), opened 20 Magic Johnson Community Empowerment Centers located in underserved communities across the country, and provides a range of community-based initiatives including an annual children's Mardi Gras, holiday toy drive and semi-annual job fair.

Mr. Johnson is universally known for his 13 year career in the NBA. His honors include: five national championships with the Los Angeles Lakers, 3 MVP awards, 12 NBA All-Star games, a gold medal at the 1992 Olympics in Barcelona, Spain and induction into the Naismith Memorial Basketball Hall of Fame. Mr. Johnson is currently Vice President and part owner of the Los Angeles Lakers .


Amit Kapur
Chief Operating Officer

Amit Kapur is the Chief Operating Officer of MySpace. He manages global business operations for MySpace including business development and strategic partnerships across the website, Developer Platform and MySpace Mobile. Amit joined MySpace in 2005 as the company's first business development hire. In this role, he led early growth projects including developing the company's initial globalization strategy and leading deal negotiations across various partners. In 2006, Amit was promoted to Vice President of Business Development, driving key business partnerships for MySpace including the monetization deal with Google, the strategic product partnership with Skype, and the company's first music licensing pact with Sony BMG. Prior to MySpace, Amit worked in the strategy group at NBC-Universal. He studied Mechanical Engineering and Advanced Thermal Systems at Stanford University.


Jeff Leeds
Music Journalist

Jeff served most recently as a staff reporter at The New York Times, where he covered the business and culture of music. In addition to chronicling the radical shifts in and out of the industry's corporate suites, he delivered an array of magazine-style pieces on everything from the AARP's marketing of music to the tortured tale of the long-delayed new Guns N' Roses album. And he regularly contributed to the Times' weekly music podcast and Web packages. Prior to joining the Times in 2004, Jeff spent nine years at the Los Angeles Times, where he covered the music business, in addition to politics, aerospace, white-collar crime and other beats. He holds a B.A. in political science.


Marc Mathieu
SVP, Global Brand Marketing & Creative Excellence
The Coca-Cola Company

Marc Mathieu is the Senior Vice President of Global Brand Marketing & Creative Excellence for The Coca-Cola Company. In this role, Marc is responsible for the vision, strategy and leadership of marketing execution for the Company's Portfolio of Brands, which includes over 400 beverage trademark brands that can be found in 200 countries around the world. As part of this role, Marc is also responsible for marketing and safeguarding the Coca-Cola Trademark, the world's most valuable and recognized brand.

Marc has been with the Coca-Cola Company since 1996, leading general management roles of the company's operations first in the Philippines, then in Southeast & West Asia, and finally leading The Coca-Cola Company's operations in France and the Benelux. At the end of 2003, Marc was brought to Atlanta to lead a major renovation effort for the marketing of the Coca-Cola Trademark. Since then, Marc has taken on roles of increasing responsibility beyond managing the Coca-Cola TM, including Global Brands such as Sprite and Fanta and more recently the totality of the Brand Portfolio for the Company including Sparkling Beverages, Juice & Juice Drinks, Water, Sports & Energy Drinks, Tea and Coffee.

In his tenure, Marc has always strived to combine the strategic & creative leadership of his team. This marketing philosophy has been carved in stone in the redefinition of Coca-Cola's Way of Marketing, "the Coca-Cola DNA", a fusion of art & science approach to creating Brand Value and Brand Love. Under Marc's leadership, Coca-Cola's most noted marketing breakthroughs over the past few years include Coke's Manifesto for the Revival of the Icon, a vision & strategy that led to "The Coke Side of Life," a global communications platform for the Coca-Cola Brand, the launch of Coca-Cola Zero, real Coca-Cola taste with zero calories, Coke Blak, a surprising fusion of Coca-Cola and coffee and the launch of the legendary contour-shaped Coca-Cola bottle in an innovative design aluminum version, growing in popularity across international markets.

Prior to joining Coca-Cola, Marc spent 13 years with the Danone Group in Marketing, Sales and General Management in Europe, Asia and North America.

A native of Saint-Germain-en-Laye, France, Marc has and continues to travel the world and speaks 5 languages. He holds a degree from Ecole Superieure de Commerce de Paris. Marc currently resides in Atlanta with his wife and three children.


Al Michaels
Play-by-Play Commentator
NBC's "Sunday Night Football"

Emmy Award-winning sportscaster Al Michaels, one of the most renowned sports broadcasters of all time, and the commentator called "TV's best play-by-play announcer" by the Associated Press, returns to"NBC's Sunday Night NFL Football." Since 2006, Michaels has called play-by-play alongside game analyst John Madden, reuniting the most honored NFL broadcast team on television, with Bob Costas and Cris Collinsworth, co-hosts of NBC's "Football Night in America" studio show.

One of television's most respected journalists, Michaels has covered more major sports events than any sportscaster, including 19 years as the play-by-play voice of "Monday Night Football." He is the only commentator to cover the Super Bowl, World Series, NBA Finals and the Stanley Cup Final. Among his many accolades, Michaels has captured six Emmy Awards for Outstanding Sports Personality – Play-by-play (1986, 1989, 1995, 2000, 2007 and 2008) and has three times (1980, 1983 and 1986) received the NSSA Award from the National Sportscasters and Sportswriters Association; he was inducted into the NSSA Hall of Fame in 1998. Michaels was named Sportscaster of the Year in 1996 by the American Sportscasters Association, and, in 1991, he was named Sportscaster of the Year by the Washington Journalism Review.

Michaels garnered his first Sportscaster of the Year award in 1980, the year he made his memorable call, "Do you believe in miracles? Yes!" of the U.S. men's hockey team's dramatic upset victory over the USSR at the Lake Placid Winter Olympics. His reputation for Olympic acumen grew with his coverage of figure skating and hockey at the 1984 Winter Games in Sarajevo, and all track and field, in addition to road cycling, at the Summer Games in Los Angeles. He also covered hockey during the 1988 Calgary Winter Olympic Games.

Regarded as one of the best baseball announcers of all time, Michaels was ABC's lead baseball play-by-play announcer during the network's coverage of Major League Baseball. He has also earned praise as a journalist and became just the second sportscaster in history to receive a News Emmy nomination for his coverage of the San Francisco earthquake during the 1989 World Series.

Michaels currently resides in Los Angeles, Calif.


Tony Ponturo
Vice President of Global Media and Sports Marketing, Anheuser-Busch, Inc. and President and CEO, Busch Media Group

Tony Ponturo is Vice President of Global Media and Sports Marketing for Anheuser-Busch, Inc., and President and CEO of Busch Media Group, an Anheuser-Busch, Inc. subsidiary.

In his position at Anheuser-Busch, Mr. Ponturo's responsibilities range from directing the media planning and buying functions for the company's beer brands and Busch Entertainment, including Busch Gardens and Sea World, to overseeing the sports/entertainment and digital marketing and sports production operations within the company.

A member of the Anheuser-Busch Strategy Committee, the Anheuser-Busch, Inc. Board of Directors and the Anheuser-Busch International, Inc. Board of Directors, Mr. Ponturo joined the company in 1982 and has played a key role in developing the corporate media structure. In December 2007, Mr. Ponturo was named the 12th most influential person in sports business by the Sports Business Journal, and was ranked No. 13 in The Sporting News ranking of the top 100 most powerful people in sports. In October 2007, Mr. Ponturo was ranked 20th in Business Week's top 100 most powerful in sports.


Josh Resnick
Co-Founder and General Manager
Pandemic Studios

Josh Resnick is the co-founder and general manager of Pandemic Studios. Since the Pandemic Studios merger with Electronic Arts in 2008, Josh also currently holds the title of vice president within the EA organization.

Over the past 10 years, Josh and his partners have built Pandemic Studios into a company of more than 400 highly skilled programmers, designers, and artists working on a wide variety of high-profile titles for consoles and PC. Pandemic Studios operates from its Los Angeles, California, headquarters and a Brisbane, Australia, studio location.

Josh's creativity, strong business background and professional approach have formed the foundation for what has become one of the largest and most-successful developers in the world.

Before founding Pandemic Studios, Josh spent four years at Activision, Inc., serving as Producer on the 1995 mega-hit Mechwarrior 2(tm), Director of the RTS favorite Dark Reign(tm) and later as Director of Production for the Strategy Division of Activision's internal studio.

Josh earned his M.B.A. from The Wharton School at the University of Pennsylvania in 1993, and his B.A. from Pomona College in 1989.


Ira Rubenstein
EVP, Global Digital Media Group
Marvel Entertainment, Inc.

Ira Rubenstein has built a career on identifying and implementing new marketing and distribution opportunities for entertainment across a wide array of platforms. In his role at Marvel Rubenstein is responsible for the company's Global digital strategy and implementation for all of Marvel's properties across digital and games channels.

Prior to Marvel, Rubenstein spent 12 years with Sony, most recently as executive vice president of Sony Pictures Digital where he was responsible for overseeing the division's production efforts to extend Sony Pictures properties into the digital marketplace through, mobile games and personalization products, casual games, and innovative strategic partnerships. Rubenstein managed the digital growth of the studio's most important brands including Wheel of Fortune and Jeopardy! - leading the expansion of these properties into broadband, interactive television, mobile, and the PSP and PS3 platforms. In addition, Rubenstein oversaw production for all Sony Pictures properties breaking into the growing mobile marketplace, developing an array of successful mobile entertainment offerings including the award-winning Spider-Man 2: The Hero Returns and Ratchet and Clank: Going Mobile, as well as the first Movies for Mobile Phones on Memory Cards.

Also during his tenure at Sony, Rubenstein oversaw the establishment of Sony Pictures Digital Entertainment's on-demand movie initiative, Movielink, to offer theatrically released motion pictures via digital delivery for broadband Internet users. Before the establishment of Sony Pictures Digital Entertainment, Rubenstein was vice president, marketing, Columbia TriStar Interactive. In this role, he managed the strategic implementation of media planning, promotional and creative advertising campaigns for more than 100 film sites. Before joining Columbia TriStar Interactive, Rubenstein worked in film research and new media for Twentieth Century Fox.

Rubenstein was recently included on the highly regarded "Digital 50" list, a distinction given to fifty new media innovators by The Producers Guild of America's New Media Council. Recognition for his work also includes Webby Awards, a Mobie award for games, a Gold Clio and several Key Art Awards.

Rubenstein holds a B.A. in Management Science from UC San Diego and is a graduate of the Peter Stark Producing Program at USC.


Dr. Eric Schmidt
Chairman of the Board and Chief Executive Officer

Google founders Larry Page and Sergey Brin recruited Eric Schmidt from Novell, where he led that company's strategic planning, management and technology development as chairman and CEO. Since coming to Google, Eric has focused on building the corporate infrastructure needed to maintain Google's rapid growth as a company and on ensuring that quality remains high while product development cycle times are kept to a minimum. Along with Larry and Sergey, Eric shares responsibility for Google's day-to-day operations. Eric's Novell experience culminated a 20-year record of achievement as an Internet strategist, entrepreneur and developer of great technologies. His well-seasoned perspective perfectly complements Google's needs as a young and rapidly growing search engine with a unique corporate culture. Prior to his appointment at Novell, Eric was chief technology officer and corporate executive officer at Sun Microsystems, Inc., where he led the development of Java, Sun's platform-independent programming technology, and defined Sun's Internet software strategy. Before joining Sun in 1983, he was a member of the research staff at the Computer Science Lab at Xerox Palo Alto Research Center (PARC), and held positions at Bell Laboratories and Zilog. Eric has a bachelor's degree in electrical engineering from Princeton University, and a master's and Ph.D. in computer science from the University of California, Berkeley. In 2006, Eric was elected to the National Academy of Engineering, which recognized his work on "the development of strategies for the world's most successful Internet search engine company." Eric was inducted into the American Academy of Arts and Sciences as a Fellow in 2007. He is also chairman of the board of directors for the New America Foundation.


Ben Silverman
NBC Entertainment and Universal Media Studios

Emmy and Golden Globe Award-winning Ben Silverman became Co-Chairman, NBC Entertainment and Universal Media Studios, in May 2007, and has since transformed the television business model. Earlier, Silverman launched Reveille, a leading production and distribution company focusing on exploiting worldwide intellectual property rights that adapted such international hits as NBC's Emmy-winning "The Office" and Golden Globe-winning "Ugly Betty." In addition, he is the co-creator and executive producer of "The Biggest Loser," "Nashville Star," "Blow Out," "30 Days" and "House of Boateng" (and executive producer of the acclaimed "The Tudors"). Reveille became the world leader in creating integrated marketing opportunities for advertisers and developing alternative financing paradigms for the television business. Previously, Silverman was in charge of the international packaging division at the William Morris Agency, where he was the company's youngest division head. At WMA, he packaged more than 25 television series, including "Who Wants to Be a Millionaire" and "The Weakest Link."


Barry Sonnenfeld
Producer, Director of Motion Pictures and Television

Film director Barry Sonnenfeld had found commercial and artistic success with such films as ADDAMS FAMILY, ADDAMS FAMILY VALUES, both MEN IN BLACK films, GET SHORTY, WILD WILD WEST, BIG TROUBLE, and most recently released RV. He has produced or executive produced LADYKILLERS, LEMONY SNICKET A SERIES OF UNFORTUNATE EVENTS, OUT OF SIGHT, ENCHANTED and soon to be released SPACE CHIMPS.

Sonnenfeld began his career as a cinematographer, collaborating with the Coen Brothers on their first feature film, BLOOD SIMPLE and continuing with RAISING ARIZONA and MILLER'S CROSSING. In addition, Sonnenfeld served as Director of Photography on Penny Marshall's BIG, Danny DeVito's THROW MOMMA FROM THE TRAIN, and two films for Rob Reiner, WHEN HARRY MET SALLY, and MISERY.

Sonnenfeld has directed numerous Clio award winning commercials for Nike, Reebok, and Isuzu. He is also the recipient of the 2007 DGA Award for his directorial achievement in a comedy series for PUSHING DAISIES/ Pie-lett.

In television, he has executive produced KAREN SISCO, and directed and executive produced MAXIMUM BOB, THE TICK, NOTES FROM THE UNDERBELLY and PUSHING DAISIES.

Sonnenfeld has been a Contributing Editor for Esquire Magazine, since September 2003 where he writes his monthly column, "The Digital Man."

He lives in East Hampton, New York and Telluride, Colorado with his beautiful wife, Susan and adorably strong willed daughter, Chloe.


Darren Star
President and CEO
Darren Star Productions

Darren Star is the Creator and Executive Producer of three of the last decade's most popular television phenomenon's: "Beverly Hills, 90210," Melrose Place," and the three time Golden Globe and Emmy Award winning HBO comedy series "Sex and the City." Star is currently enjoying the great success of the "Sex and the City" film, based on his award winning work on the "Sex and the City" series. He brought the project to HBO and wrote the groundbreaking pilot for the series, as well as many of the show's best loved episodes. Star personally cast all four women, putting together one of the most legendary and lauded ensembles in television. Star was asked by FOX to create a series set in the world of high school in Beverly Hills. The result, "Beverly Hills, 90210," became one of the longest running primetime series in television history. Following the success of "90210," Star created and executive produced the hugely popular "Melrose Place." Star's other critically acclaimed TV credits include creating and executive producing NBC's "Miss Match" starring Alicia Silverstone, Fox's "Kitchen Confidential" and "The Street" and WB's "Grosse Pointe", among many others. Most recently, Star served as executive producer on ABC's "Cashmere Mafia". He is currently working on a project for HBO.


Dana Walden

Dana Walden serves as Chairman of Twentieth Century Fox Television alongside Gary Newman, and has overseen the studio's operations since December 1999. She has developed a roster of hits that includes 24, FAMILY GUY, BOSTON LEGAL, HOW I MET YOUR MOTHER, THE UNIT and MY NAME IS EARL, and oversees the studio's worldwide Licensing and Merchandising division which is charged with extending and exploiting the company's properties in categories such as publishing, videogames, promotions, e-commerce, retail, themed entertainment and consumer products. She recently redoubled the studio's animation development efforts, and forged a groundbreaking international programming and development alliance with Britain's leading commercial television producer and network, ITV. In 2004, she created fox21, a production house devoted to producing creatively adventurous series on a lower-cost basis. Walden began her career as a publicist, ultimately joining the current programming department and later rising through the development ranks before being named to her current post. She resides in Los Angeles with her husband, and their two daughters.


Casey Wasserman
Chairman and CEO
Wasserman Media Group

Casey Wasserman serves as Chairman and Chief Executive Officer of Wasserman Media Group, LLC (WMG). Since forming WMG in 1998, Wasserman has steadily built the company into a powerhouse in the sports and entertainment world by integrating successful management, marketing and content businesses.

At the age of 24, Wasserman became the youngest owner of a professional team when he purchased the Arena Football League's LA Avengers. Wasserman remains active at the AFL level, and while serving as Chairman of the League he negotiated the league's groundbreaking national television partnership with NBC and collective bargaining agreement with its players. Both landmark deals paved the way for the AFL to join the top tier of sports properties in America.

Wasserman is also President and Chief Executive Officer of the Wasserman Foundation. He is a board member of New York University, The William Jefferson Clinton Presidential Library Foundation, the Los Angeles Philharmonic, the LBJ Foundation and the Los Angeles County Museum of Art among others. Wasserman has been widely acknowledged by peers and the industry for his accomplishments. Sports Business Journal recognized Wasserman on both its "Most Influential" and "Forty Under 40" lists several times, a USC study named Wasserman as one of the "20 most influential sports business figures in Southern California," and UCLA named him in its "100 Significant UCLA Alumni" list. Wasserman holds a B.A. in Political Science from the University of California at Los Angeles.


Jim Wiatt
Chairman and CEO
William Morris Agency

Jim Wiatt is Chairman and Chief Executive Officer of the William Morris Agency (WMA). Wiatt oversees all areas of the entertainment company including business development, investments, motion picture, television, music, publishing, theater, digital, commercial endorsements, sports marketing, and corporate consulting.

Since joining the company in 1999, Wiatt has begun an exciting new chapter in the 110 year history of the William Morris Agency. During his tenure, Wiatt has overseen groundbreaking deals for WMA clients and established offices in Nashville, Miami Beach, London and Shanghai. Wiatt continues to lead WMA to the forefront of entertainment, most recently as the architect of the innovative 'Mailroom Fund,' a partnership with leading venture capital firms Accel and Venrock and communications giant AT&T which funds digital entertainment start-ups. In addition, in 2008 he spearheaded the formation of Agency 3.0, an advertising agency committed to navigating the growing landscape of digital media.

Before joining WMA, Wiatt was Co-Chairman and Co-CEO of International Creative Management (ICM). Among his accomplishments there, in 1988 Wiatt helped take ICM from a public company to the private sector, leading ICM as they grew in stature, market share and profitability during the 22 years he was at the company.


Strauss Zelnick
Take-Two Interactive Software, Inc.

Prior to founding ZelnickMedia, Strauss Zelnick was the President and Chief Executive Officer of BMG Entertainment, a $4.7 billion music and entertainment company with more than 200 record labels and operations in 54 countries. Under his leadership, BMG achieved record revenues, profits and market share, rising from fifth to second place among major music companies in North America.

Before joining BMG Entertainment in 1994, Mr. Zelnick was President and Chief Executive Officer of Crystal Dynamics, a leading producer and distributor of interactive entertainment software. From 1989 to 1993, he was the President and Chief Operating Officer of 20th Century Fox, where he managed all aspects of the worldwide motion picture production and distribution business.

Mr. Zelnick is currently Chairman of Take-Two Interactive Software, Inc., CME (Columbia Music Entertainment of Japan), OTX, and ITN Networks. He serves on the boards of directors of Blockbuster Inc. and Naylor, LLC. Mr. Zelnick served as Chairman of Direct Holdings Worldwide, the parent company of Time Life and Lillian Vernon, until the company was sold to Reader's Digest in 2007.

Mr. Zelnick is an associate member of the National Academy of Recording Arts and Sciences and has served on the boards of directors of the Recording Industry Association of America and the Motion Picture Association of America. Mr. Zelnick has also previously served on the boards of Reed Elsevier NV, Carver Bancorp, Inc., Insignia Financial Group, Inc. and Moviefone Inc., among other companies. Mr. Zelnick is a Trustee Emeritus of Wesleyan University. He holds a BA from Wesleyan University, an MBA from The Harvard Business School and a JD from The Harvard Law School.
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