Marketing at the Movies Speaker Bios

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Ruby Anik
Senior Vice President of Brand Marketing
J.C. Penney

Ruby Anik is the senior vice president of brand marketing for J.C. Penney Company, Inc., one of America's largest department store, online and catalog retailers. In her position, Anik oversees the development and execution of the Company's brand marketing strategy, clearly articulating the retailer's offering of style and quality at smart prices, and ensuring the consistent execution of the JCPenney brand in messaging.

Previously, Anik served as senior vice president of marketing communications and business operations for Best Buy Company, Inc. Anik joined Best Buy in 2000 as vice president of media and in 2002 was promoted to vice president of advertising. Before joining Best Buy, Anik spent three years at Pillsbury Company as director of advertising and media. Prior to her position at Pillsbury Company, she spent four years at Euro RSCG Tatham, where she joined as associate media director and rose to senior partner, group media director. From 1984 to 1991, Anik served as a media planner, then vice president, media director, at Young & Rubicam Advertising.

Anik has a bachelor's degree in English literature and a master's degree in marketing management from the University of Mumbai.


Jim Bell
SVP Ad Sales and Operations
Reactrix Systems Inc.

A seasoned veteran of the media industry, Jim Bell brings more than three decades of consulting, advertising, media planning, branding and sales expertise to his role. His experience working with Fortune 500 brands across a variety of media are helping guide the rapid growth of the Reactrix Media Network. At Reactrix, he is responsible for the sales direction and management of Reactrix; unique and compelling media experience.

Jim Bell joins Reactrix from Insight and Solutions, Inc. where he most recently served as President and CEO. There he worked with a broad range of media properties including publishing, broadband, television, VOD, digital signage and film to identify, connect, involve and engage audiences in a manner conducive to marketers needs. Prior to forming Insight and Solutions in 2003, Jim was Managing Director, Initiative Media North America (a unit of Interpublic) where he developed Initiative 1-2-1 to address the increased emphasis on digital and ROI media. Prior to his appointment at Initiative Media North America, Jim Bell held numerous senior management positions at top tier agencies including, MediaCom Worldwide, a unit of Grey Global, Media Connections and Grey Entertainment.


Elizabeth Brooks
Chief Marketing Officer

Elizabeth Brooks brings a multi-disciplinary marketing background perfectly suited to today's complex and rapidly changing consumer marketplace to her position as REAL D's Chief Marketing Officer. Elizabeth is charged with developing and expanding the REAL D brand in the worlds of consumers and relevant industries. Prior to joining REAL D, Elizabeth specialized in the rebrand and launch of entertainment technologies, including WeFi, Inc., and GoTV Networks, where she served as Executive Vice President, Marketing.

Prior to GoTV Networks, Ms. Brooks held the position of Senior Vice President, Business Development, at ecommerce leader She previously served as Vice President, Creative, for BMG Music Publishing. Elizabeth was the Vice President of Marketing and a founding management team member at the original Napster, a position which put her on the leading edge of what has now come to be known as viral and word-of-mouth marketing. She is a recognized leader in understanding the impact of digital technologies upon today's consumer.

Elizabeth began her career in the U.S. and Europe as a marketing and talent development executive in the music industry, working with both underground and multiplatinum artists. She attended Simon's Rock of Bard College: The Early College, and earned a degree in Mass Communications from Emerson College.


Jeff Giles
Executive Editor
Entertainment Weekly

Jeff Giles is the Executive Editor of Entertainment Weekly, where he oversees all movie coverage. He was a writer and editor at Newsweek for many years, and has also written for The New Yorker, Rolling Stone and The New York Times, among other places. He lives with his family in Brooklyn, NY.


David Krupp
Managing Director

David launched the Chicago office of Kinetic Worldwide in April 2006. As Managing Director he oversees a team of thirteen dedicated strategic planners on a mission is bring insight and innovation to outdoor and non-traditional media campaigns. His team is fortunate to work on a host of iconic brands including: BP, Coors Brewing Company, IKEA, Kimberly Clark, Unilever and Wrigley.

David has been in media for 12 years. Prior to Kinetic, David spent six years at Starcom MediaVest Group in strategic planning for such brands as Starbucks Coffee Company, Handspring Visor, Allstate Insurance Company, Natuzzi USA, as well as business to business accounts such as Hewitt Associates, and First Health. He also worked at Euro RSCG Tatham in Chicago planning media for Hoover and Carrier brands.

He has provided pro-bono support to NRP affiliate WBEZ-FM in Chicago as well as Cool Globes, an environmental campaign dedicated to reducing carbon emissions.

His work on Starbucks was recognized with the 2005 National Media Plan of the Year by OAAA and a 2003 Gold Media Plan of the Year by OAAA. David sits on the Agency Advisory Committee of OVAB. He received his B.A. from the University of Wisconsin – Madison. Currently he resides in River Forest, IL with his wife and son.


Dave Kupiec
Executive Vice President, Sales and Marketing
National CineMedia

As National CineMedia's Executive Vice President, Sales and Marketing, Dave Kupiec works in tandem with National CineMedia President and CMO Cliff Marks, developing and expanding the company's in-theatre advertising, promotions and marketing for AMC Entertainment, Cinemark USA and Regal Entertainment Group's combined 13,000 screens in 150 U.S. markets, including 49 of the top 50 markets.

Prior to National CineMedia, Kupiec served as EVP of Sales and Marketing with Regal Entertainment Group's media subsidiary, Regal CineMedia Corporation. While there, Kupiec played a key role in the development of the sales and marketing division and its impressive growth, positioning the company to the number one spot in the business.

Prior to joining Regal CineMedia, Kupiec most recently was publisher of Wenner Media's Men's Journal magazine. He joined Men's Journal in 2000 as associate publisher and was promoted to the magazine's top post in February 2001. Before Men's Journal, Kupiec was advertising director at Weider Publications' Men's Fitness from 1998-2000, as well as marketing director of Conde Nast's Gourmet (1993-1998). For ten years prior to his appointment at Gourmet, Kupiec worked on the agency side of the media planning business, his last position being vice president/associate media director at Bates Worldwide Advertising (1987-1993).


Bob Martin
Media Consultant

Bob runs an advertising & creative media consultancy in San Francisco, and specializes in envisioning and developing high-impact, immersive marketing platforms for media companies, agencies and clients.

Prior to this, Bob was with Universal McCann for 12 years, first in New York, then in San Francisco on the Microsoft business. In addition to his senior-level media planning role, Bob led UM-SF's overall efforts within the interactive TV, out-of-home and cinema advertising landscapes. Bob created groundbreaking cinema advertising concepts and cross-promotional marketing events for Microsoft campaigns, and also envisioned and developed Microsoft's most recognized US outdoor placements, which include the Digital Brand Experience corridor at JFK airport, CBS Outdoor's 42nd Street digital domination, and the 'Red Carpet' Walkway immersion at San Jose airport.

Bob drove the development of Universal McCann SF's initial forays into interactive TV advertising in the US. Unique Video on Demand programs were executed with Comcast Spotlight for the Microsoft and Stanford Hospital clients. DVR marketing programs were created for Cathay Pacific airlines and Microsoft through TiVo.

In 2007, Bob was named a Media All-Star by Mediaweek magazine, he served as chief judge at the 2007 OAAA Outdoor Media Awards, and was a featured panelist at numerous industry events including TAB Conference, Digital Signage Expo, AdTech San Francisco, Ad Age Movie Marketing 2007, OAAA STAR Showcase, and at the Future of TV symposium at Silicon Valley's Churchill Club. Additionally, Bob has served as an advisor/consultant to the Outdoor Video Advertising Bureau, SeeSaw Networks, Comcast Spotlight, and The Washington Post.

An alumnus of the Newhouse School at Syracuse University, Bob lives in San Francisco with his wife and three children.


David Polinchock
Founder and Chairman
Brand Experience Lab

In 1991, David Polinchock used virtual reality to create Experiential Advertising™ programs for clients ranging from Avis to Cutty Sark. He was a featured speaker on the topic of creating experiences that allowed the consumer to enter and interact with a marketing message at conferences both in the US and abroad.

Previously, David was the CEO of Location Based Branding, specializing in oneline brand experiences that allowed the guests to enter and interact with brand stories. Projects included the creation of a Synthetic Interview for the Court TV Mall Tour and consultation with the Entertainment Technology Center (ETC) at CMU, to commercialize ETC's proprietary experience-based technologies. He also served as the VP of Interactive Ideation for the DVC Group. As a key part of their Strategic Services team, David evaluated, recommended, and created interactive strategies in order to optimize investment of marketing and promotion initiatives. Clients included the Coca-Cola Think Tank, GSK and Viacom Mall Entertainment. Click here to learn more about David's previous work at Location Based Branding.

He began his work in the new media industry in 1991, when he founded the CyberEvent Group, Inc., (CEG). CEG created Experiential Advertising™ programs and was one of the first companies in the US to work with fully immersive virtual reality. Clients included the City of Avignon Festival, People Magazine, USA Network, Westwood One Radio Network, American Express, Merrill Lynch and the Grateful Dead. CyberEvent Group also produced many of the major national tours that used virtual reality, including the award winning Cutty Sark Virtual Voyage, grand opening tours for Blockbuster stores and won a MARCOM Award for Best Trade Show Exhibit with our Immersive Animation Theatre for Cabletron Systems.

David has over 20 years of experience in event marketing and strategic ideation. He is an Adjunct Professor at the Entertainment Technology Center at CMU and has taught courses on Experiential Branding at the NYU School of Continuing & Professional Studies Marketing and Management Institute. He also writes frequently about brand experience topics for a variety of publications, including EM and Event Marketer.


Jack Sullivan
SVP/OOH Media Director
Starcom USA

Jack Sullivan always looks outside the walls of the ordinary when developing creative out-of-home media contact points for Starcom USA—the Chicago-based media services agency responsible for connecting ad messages with the right consumer audiences. Sullivan has been a dedicated member of the OOH team since 1980, garnering over 27 years of experience working with such world-renowned marketers as McDonald's, Miller, Nintendo, Kraft, Disney and Procter & Gamble. He is notably proud of the work his team delivered for Philip Morris during his 19 years working with the client.

One sign at a time, Jack is reconstructing the out-of-home media buying landscape. But no longer is OOH planning just about a billboard appropriately placed on the side of a highway. Jack is committed to creating custom planning for clients utilizing nontraditional mediums such as in-store, bar, video and cellphone. As director, Sullivan is responsible for managing the entire agency's OOH planning, buying, production and trafficking for out-of-home advertising. He is quick to attribute the success of his plans to his loyal, hardworking team of veteran planners. Under Sullivan's direction, the group has been reengineered and established as a strategy and investment powerhouse within the ad industry.

Having recently helped secure OOH buying responsibilities for General Motors in 2004, the team has sustained its momentum and now manages an impressive volume of OOH media expenditures. His drive to innovate outdoor consumer contact has led the agency to two Media Plan of The Year Awards from Mediaweek, and led to two Media All-Star designations by the magazine.

Sullivan earned a Bachelor's degree in marketing from the University of Illinois, Champaign-Urbana in 1977. He went on to receive a Master's in advertising from University of Illinois in 1979. He resides in Chicago with his wife and four children, Jack, Tara, Fisher and Charlotte. In his spare time, he's likely found fixing things around the house or absorbing a good book.


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