Speaker Bios - Green Conference

Published on .

Sarah Bird
VP of Marketing

Sarah Bird is the Vice President of Marketing for Annie's, Inc., with responsibility for managing brand-building initiatives for the company's portfolio of brands (Annie's Homegrown, Annie's Naturals and Fantastic World Foods), including: innovation, advertising, public relations, events, grassroots efforts, community giving, web marketing and consumer relations. She joined Annie's in 1999 as Marketing Director, and was promoted to her current position in 2000.

Bird has nearly 20 years of brand management experience. She was recently elected to the board of the Organic Trade Association. She has been named one of Ad Age's top 50 Marketers, and honored as a Brand Week Marketer of the Next Generation. She began her marketing career at Frito Lay, then worked for Nestle and Powerbar. She holds an MBA from the Tuck School at Dartmouth College, and a BA in Political Science from Wellesley College.


Bill Boland
Creative Director

As Creative Director for Patagonia's Web site, Bill is responsible for managing the team that maintains and evolves Patagonia's online presence. Bill designed the first Patagonia Web site in 1994 and then successfully brought the production and maintenance of the Patagonia Web site back in house in 1999. Today the Patagonia Web site is a global ecommerce site that is translated into French, Kanji and soon to be German.

Most recently The Footprint Chronicles, a Patagonia.com mini-site that tracks the impact of specific products from design through delivery, won a 2008 People's Voice Webby Award in the category of Corporate Communications


Jennifer Boulden
Co-Founder and Senior Vice President
Ideal Bite

For over a decade, Jennifer Boulden has led business strategy and marketing programs for a range of corporate and nonprofit organizations including IBM, Hearst, World Resource Institute, and Rocky Mountain Institute. Prior to Ideal Bite, Jennifer served as the president of the Anavo Group, a sustainable business consulting firm. Jennifer graduated from William & Mary with a degree in Economics, and George Washington University with an MBA in Environmental Policy & Management.

Weaving together her rich business experience and her deep understanding of the conscientious consumer market, Jennifer co-founded Ideal Bite in 2005 along with her business partner, Heather Stephenson.

Since then, Ideal Bite has captured the attention of the "light green consumers" – the ones who drive their SUV to Whole Foods – by providing first rate content online and a direct channel for enlightened companies to connect with Ideal Bite's coveted consumer base. In its three year history, Ideal Bite has racked up a subscriber base of nearly 250,000 "biters" who faithfully follow Ideal Bite's "sassier shade of green" every day through their free email tip service. Ideal Bite currently has four local editions and a US-national edition and will expand to six more cities globally by 2009.


Laura Bowling
Senior Vice President, Strategic Marketing & Global Communications
Conservation International

Laura Bowling has 20+ years of strategic marketing, consumer research and brand building experience. In September 2006, Laura became Senior Vice President for Strategic Marketing + Global Communications at Conservation International and is leading their efforts to build CI into a global brand leader in addressing the Earth's most pressing issues such as climate change. Prior to joining CI, Laura worked for both agencies and corporations including Procter & Gamble, Ogilvy & Mather, The Walt Disney Company, TBWA/Chiat/Day, and Vivendi/Universal. She received her B.S.B.A. in Marketing + Advertising from The Ohio State University.


Neil Braun
Chairman and CEO

Neil Braun most recently held the title of President, Distribution and Marketing, at Starz Media. Prior to Starz, Mr. Braun was President of the NBC Television Network and Chairman and CEO of Viacom Entertainment. Mr. Braun has been involved in multiple start-ups both as an executive at the company funding the enterprise and as an entrepreneur. Mr. Braun holds a BA from the University of Pennsylvania and a JD from the University of Chicago Law School.


Don Carli
Senior Research Fellow
Institute for Sustainable Communication

Don is Senior Research Fellow with the Institute for Sustainable Communication (ISC) where he is director of The Sustainable Advertising Partnership and other programs addressing marketing, advertising, corporate responsibility, sustainability, and enterprise communication as well as being Executive Vice President and conference chairperson of SustainCommWorld "The Green Media Show." Don is an Alfred P. Sloan Foundation Industry Studies Program Affiliate Scholar and an adjunct professor of Advertising, Design and Graphic Arts at New York City College of Technology of the City University of New York, as well as Sustainability Editor of Graphic Arts Monthly Magazine, and Consulting Editor of Aktuel Grafisk Information Magazine in Sweden. He is a sought after speaker at international business conferences and has presented lectures on sustainable communication at Georgia Tech, The City University of New York, Clemson University, California Polytechnic University, and MIT. He has also been extensively quoted on issues related to sustainability, advertising, media and green marketing in The New York Times, Fortune Magazine, AdAge Magazine and on NPR radio's "Morning Edition." A graduate of St. Lawrence University, he is a member of the board of advisors of the AIGA Center for Sustainable Design, an advisory board member for the "EthicMark®" awards for outstanding marketing, advertising, and public relations campaigns designed to uplift the human spirit and society, a member of the Institute for Supply Management, and a member of the Society of Environmental Toxicology and Chemistry (SETAC) as well as being a 2007 recipient of the P3 Foundation "Luminaire Award" recognizing outstanding achievement and personal dedication by graphic communication industry innovators committed to educating themselves and others.


Mary Dillon
Executive Vice President and Global Chief Marketing Officer

As McDonald's Executive Vice President and Global Chief Marketing Officer, Mary Dillon leads the company's worldwide marketing efforts and global brand strategy across 118 countries. Her areas of focus include ongoing innovation in marketing planning and execution, brand evolution and creative strategy, children's well-being initiatives, global sports alliances and marketing talent development.

Since joining McDonald's in the Fall 2005, Mary has prioritized the use of consumer-based insights and research to drive marketing strategy. Her accomplishments include the formation of the company's first Global Moms Advisory Panel and innovation in the area of children's well-being. She has also driven marketing effectiveness through increased diversification of media mix and use of tools to improve return on marketing spend. In addition, she leads the holistic activation of the company's sports and entertainment properties, including the creation of the McDonald's Champion Kids program for the 2008 Beijing Olympics.

Prior to joining McDonald's, Dillon was President of the Quaker Foods division of PepsiCo Corporation. She began her career in Marketing for Quaker Oats in 1984 and held positions of increasing responsibility across several food and beverage categories, including serving as the VP-Marketing for Gatorade.

A native of Chicago, Dillon earned a Bachelor of Science degree in Marketing and Asian Studies at the University of Illinois. She has been a Board member of Housing Opportunities for Women and a United Way Volunteer.

In 2006, Mary was named to the Wall Street Journal's "Top 50 Women to Watch" list and in 2007, she was appointed to the Board of Directors of Target Corporation.

A triathlete and mother of four, Mary and her husband Terry live in the Chicago suburbs.


Patrick T. Farrell
Vice President, Corporate Responsibility and Communications
Enterprise Rent-A-Car

Pat has spent the better part of his 30-year professional career helping corporations understand the importance of their role in society, and responsibly addressing the impact of their business operations on the world. Since 1999, Pat has been engaged in developing and implementing the office of corporate responsibility for Enterprise, which owns and operates 1.1 million rental vehicles under the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brand names.

Specifically, Pat has been instrumental in ground-breaking initiatives at Enterprise that include developing the company's corporate responsibility awards program, conceiving and directing the company's emerging environmental platform, and working in the fight to curb excessive and unwarranted excise taxes on rental car customers.

Pat is a career corporate communications professional who has helped companies formulate, articulate and present their positions on an array of important issues and topics, including his most recent work leading Enterprise's environmental efforts. In his present position, Pat has helped elevate the public's awareness of Enterprise Rent-A-Car. In addition to his corporate responsibility duties, Pat leads the public relations and employee communications staffs, and is involved in all aspects of managing, projecting, and protecting the company's reputation.

Prior to joining Enterprise, Pat served as either a top communications or investor relations professional with Ralston Purina Company, Kraft General Foods, Ralcorp Holdings, and Hussmann International. He is a graduate of the University of Missouri School of Journalism, and worked as a newspaper editor and reporter for three years before beginning his corporate career.

Pat, his wife Margaret and their two sons live in St. Louis, MO, where Enterprise is headquartered.


Hugh Hough
Green Team

Hugh Hough began his advertising career as an art director in Madrid in 1980. For 13 years, he worked in around the globe (Madrid, Colombia, New York) in big, international advertising agencies (Ogilvy, Grey) for big, international clients (Panasonic, Ralston-Purina).

In 1993, Hugh walked away from mainstream Madison Avenue, and opened Green Team (www.greenteamusa.com), New York's first (and at the time only) environmental advertising agency.

In the subsequent years, Hugh expanded Green Team's core capabilities to include social and cause related marketing, progressive brands and travel. In 2007, Green Team opened its first satellite office, in Hobart, Tasmania.

Hugh and Green Team have created work for numerous non-profits, including WWF, Environmental Defense, Conservation International, National Geographic and the Smithsonian Institute. Green Team travel clients include Scotland, Ecuador, Dominica and Lindblad Expeditions. Green Team also works with a number of major corporations, helping them with their environmental and cause campaign. These include Johnson & Johnson, BP and Coca-Cola.

Hugh was recently selected by Al Gore and The Climate Project to be one of 1,000 individuals chosen to present a modified version of Gore's presentation about global warming, chronicled in the film, An Inconvenient Truth.


Mike Hughes
President, Creative Director
The Martin Agency

Adweek has called Mike one of the nine best creative directors in America. Ad Age, on the other hand, has listed The Martin Agency as one of the three best creative agencies in the world. "Which proves," Mike says, "that the rest of the agency is a lot better than I am." Adweek, incidentally, gave a one-word explanation for Mike's inclusion on their creative directors' list: "integrity."

A member of the Virginia Communications Hall of Fame, he's one of The Wall Street Journal's Creative Leaders and the chairman of the board for Virginia Commonwealth University's Adcenter, a board that's included Jay Chiat, Dan Wieden and Mike's mentor, Harry Jacobs.

Here's what Mike says about his work: "I want us to be known for two things: outstanding strategic ideas and brilliant creative executions. One of the reasons this is such an exciting time to be in this business is that those ideas and executions aren't limited to traditional media ads: we're better than ever at building brands and sales on all kinds of platforms."

A former director of the American Association of Advertising Agencies and chairman of its creative committee, Mike has also served as a director for The One Club for Art and Copy in New York. He's served as the American judge for the Cannes Advertising Festival and has been a leader in the Advertising Council's post-9/11 Freedom and Homeland Security campaigns.

In 2000, the oldest governing body in the Western Hemisphere – the Virginia General Assembly – named Mike and his partner, John Adams, the Outstanding Industrialists of the Year.

Mike's wife, Ginny, teases him a lot about that last title.


Mike Indursky
Chief Marketing & Strategic Office
Burt's Bees

Mike Indursky is the Chief Marketing and Strategic Officer for Burt's Bees, the leader in natural personal care, joining the company in July of 2005 to lead all Marketing functions, Research & Development and Creative Services. Mike designs and directs the strategic development of the Burt's Bees brand, including the expansion of the company's earth-friendly natural products portfolio to maximize the company's growth.

In his first two years at Burt's Bees, Mike has been instrumental in the development of over 60 new Burt's Bees product innovations. He is the winner of Women's Wear Daily Beauty Biz Most Innovative Marketer of the Year and Advertising Age's 2006 Marketing 50. He has also striven to redefine the natural personal care industry, working with the Natural Products Association and likeminded natural brands to establish a "Natural Standard" and a "Natural Seal" to mark products that meet those rigorous standards.

Prior to joining Burt's Bees, Mike was the Vice President of Marketing at Garnier, a subsidiary of L'Oréal, where he managed all categories (shampoo, conditioner, styling, and hair color) and before that he was the Vice President of Marketing at Maybelline, the #1 cosmetics brand. Previous to working at L'Oréal, Mike was the Senior Vice President of Strategic Planning and Marketing for Unilever Cosmetics with brands such as Calvin Klein, Vera Wang and Valentino. Prior to that, Mike spent 10 years at Unilever where he ran the company's face care business, among other categories.

Mike holds an MBA with a concentration in Marketing from New York University and a BA Degree in Business Administration from Baruch College.


James Kohm
Associate Director for the Enforcement Division
Federal Trade Commission's Bureau of Consumer Protection

James Kohm is the Associate Director for the Enforcement Division of the Federal Trade Commission's Bureau of Consumer Protection. In that capacity, he oversees enforcement of all consumer protection orders, the Commission's Green Marketing program, Hispanic Initiative, Bankruptcy program, Criminal Liaison Unit, and a myriad of FTC Rules and Guides. Prior to joining the Enforcement Division, Mr. Kohm served as the Bureau's Chief of Staff with responsibility for the Commission's seven regional offices, and as both the Acting Associate Director and an Assistant Director in the FTC's Division of Marketing Practices. Mr. Kohm received his undergraduate degree from the University of Michigan and his J.D. from the Georgetown University Law Center.

--------------------------------------------------------------------------------- Eileen O'Neill
President and General Manager
Planet Green Network

Eileen O'Neill oversees the strategic development of Planet Green, Discovery Communications' global, cross-platform initiative including the first-ever 24-hour television network dedicated solely to green lifestyle programming. O'Neill provides leadership and coordination of Planet Green's investment in new original content and a robust multi-platform offering information and resources related to sustainable development, conservation, organic lifestyles and healthy living.

Previously, O'Neill served as executive vice president and general manager of Discovery Health Channel and FitTV, overseeing the development and execution of programming and production strategies for both networks. She also managed the overall direction of the networks, interfacing with ad sales, marketing and affiliate sales to further develop the brand and create a unique environment for advertisers, operators and viewers.

Earlier, O'Neill served as senior vice president and general manager for Discovery Health Channel, developing and overseeing innovative programming and initiatives to extend the network's brand. Under her leadership, the network saw record ratings in all day-parts, including the strongest delivery ever during August 2005. Top-rated shows developed under O'Neill include Mystery Diagnosis, Jon & Kate Plus 8 and Dr. G Medical Examiner.

O'Neill's commitment to producing "TV That Matters" – programming designed to both educate and entertain and make an impact on viewers' lives – is evident in the network's brand-extending annual initiatives. These include National Body Challenge, which in five years has helped Americans lose nearly 500 tons, and Birth Day Live! which has seen more than 90 babies born live on TV over four years. In addition, O'Neill made Discovery Health Channel an information resource to raise awareness about the importance of organ donation.

In 2004, O'Neill brought the first Discovery Health Channel Medical Honors to the nation's capital. This awards ceremony recognized national health and medical pioneers, placing an emphasis on the country's true heroes. Also, O'Neill introduced continuing medical education programming to the network, allowing medical professionals the opportunity to further their education through innovative and informative programming.

O'Neill, a 17-year Discovery veteran, previously served as director of scheduling for Travel Channel, which was acquired by Discovery Communications in 1997. Before that position, O'Neill served as Discovery Communications' director of business affairs, responsible for all contract negotiations concerning co-productions, commissioned programming and original work for Discovery Channel, TLC and Animal Planet. She served in this capacity for four years, working with such partners as the BBC, Warner Brothers and LMNO Productions.


Jacquelyn Ottman
J. Ottman Consulting, Inc.

Jacquelyn Ottman, president of J. Ottman Consulting, Inc., is considered the nation's foremost expert on green marketing and eco-innovation. Her 20-year old firm advises Fortune 500 businesses including IBM, Nike, and 3M and the U.S. EPA's Energy Star® label on strategies for creating competitive advantage through eco-innovation and green marketing.

A sought after speaker, she is the author of Green Marketing: Opportunity for Innovation, described by the American Marketing Association as the "definitive work on the subject". A third edition is underway.

One of Interiors and Sources magazine's "25 Environmental Champions of the Year", Ottman is the principal organizer of Design:Green , a pioneering educational initiative in eco-design and marketing, created under an Innovation Grant from U.S. EPA. (www.designgreen.org)

For seven years, she chaired a jury for the American Marketing Association that bestowed special Edison Awards for Environmental Achievement.


Peter A. Seligmann
Chairman of the Board and CEO
Conservation International

Peter A. Seligmann co-founded Conservation International in 1987 and has been a leader in conservation efforts for the past 25 years. During his stewardship, CI has earned a reputation as an organization on the cutting edge of conservation, creating innovative and lasting solutions to biodiversity and sustainable development problems. He has developed strong conservation partnerships between CI and leaders in industry, science, government and entertainment, both in the United States and abroad. He continues to prove that people can live in harmony with our natural surroundings.

Mr. Seligmann serves on the advisory councils of the Jackson Hole Land Trust, Ecotrust and other not-for-profit organizations, including the Wild Salmon Center. President Clinton named him a member of the Enterprise for the Americas Board in 2000.

He began his career in 1976 at The Nature Conservancy, serving as the organization's western region land steward. He later became Director of the California Nature Conservancy. Mr. Seligmann has a Masters of Science in Forestry and Environmental Science from Yale University and a Bachelor of Science in Wildlife Ecology from Rutgers University and an Honorary Doctorates in Science from Michigan State University and Rutgers University.


T.J. Whalen
VP of Marketing
Green Mountain Coffee

T.J. Whalen, after running his own business in college, got his formal start in marketing at Leo Burnett, with concentration in Shopper Insight, New Product Development and Brand Management for clients including Kellogg's and Philip Morris. He subsequently held marketing leadership roles with Patagonia, Adventurous Traveler, Outside Online and within his own brand consulting practice. At Green Mountain Coffee Roasters, he has served as Director or Brand and Market Development, Vice President of Foodservice Sales and currently is Vice President of Marketing. Green Mountain Coffee is recognized as a leader in the specialty coffee industry for its award-winning coffees and successful business practices, which integrate people, purpose and profit. Green Mountain Coffee is the nation's leading provider of Fair Trade certified organic coffee, as well as Single-Cup Brewing, and is committed to supporting local and global communities by offsetting 100% of its greenhouse gas emissions, paying a livable wage, and donating at least 5% of pretax earnings to social and environmental causes. Green Mountain Coffee Roasters is also the first company ever to be ranked #1 on the Business Ethics list of America's most ethical and socially-responsible businesses two years in a row. The Company has posted 22 consecutive quarters of double-digit growth, with last year's results increasing both revenue and earnings by over 50%.


Lauren Zalaznick
President, NBC Universal Women and Lifestyle Entertainment Networks
and Chair, NBC Universal's Green Council

Lauren Zalaznick, President of NBC Universal Women and Lifestyle Entertainment Networks, oversees Bravo Media, Oxygen Media, iVillage and NBC Universal's Green is Universal initiative. She was named President, NBC Universal Women and Lifestyle Entertainment Networks in May 2008, when she added iVillage to her portfolio and announced the launch of [email protected], which is a content and marketing initiative that creates a unique approach for advertisers to connect with this desirable demographic through NBC Universal brands.

For more than a decade, iVillage has been the largest online community for women. In March 2008, iVillage's U.S. audience grew to 18.5 million, a 19% increase compared to the same period last year. The site's ad revenue increased 20% in the first quarter of 2008.

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in more than 73 million homes. One of the nation's leading female-focused cable television networks, Oxygen airs unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Inn Love." Under Zalaznick's watch, Oxygen achieved its best month ever in April 2008 in primetime among all key demographics.

Zalaznick was named president of Bravo in May 2004 and expanded her oversight in May 2007 when the network announced the formation of Bravo Media, a new multimedia global content company. Bravo Media, formerly The Bravo Company, expands beyond the current core television and digital content offerings to include every consumer touch point, including publishing, merchandising, a talent management alliance, Bravo To Go (wireless), Bravo Experience and international markets.
Most Popular
In this article: