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Publishers lived with the roiling run-up to all of these numbers, so they'll find few surprises in last year's ad linage results. Big business mags and tech titles got creamed; weeklies did somewhat better; and most everyone else was flat to down single digits. An interesting development is the strength of the metropolitan category, which likely held up better thanks to a loyal base of local advertisers. (Regional business titles hardly turned in stellar results, but their ad page drop was less than half of that of their national counterparts.) The travel category's good results-up 8.6% for the year-is not likely to be repeated in `02, as fallout from Sept. 11 continues. One to watch: Youth, up 6.0% for the year, and stoked almost entirely by the ongoing strong growth at Time4Media's Transworld Skateboarding.
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