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WPP's Impiric cashes in with Citigroup assignment

WPP Group-owned Young & Rubicam's Impiric, New York, was named the Internet agency of record for Citigroup's $3 million AOL Financial Services Alliance account. Impiric, chosen after a review that included five undisclosed agencies, will handle direct marketing duties for the financial giant's banking and card businesses on a global basis.

Impiric's brief for the new account win is to develop online advertising units-banners, button, text links, jump pages-for the partnership between AOL Time Warner's America Online and Citigroup. That venture gives Citigroup divisions, including Citibank Online, Travelers Insurance and Citi Credit Cards, ad placements in AOL properties.

E! Online unveils new look

Entertainment site E! Online is in the process of rolling out elements to create a new look for the site, which is a sibling property to E! Networks cable channel the E! Entertainment Network. The enhancements include an improved presentation of the home page with more elements and more viral components such as a feature that permits visitors to email stories and print them.

The site is also selling the popular, new skyscraper ad unit, which runs vertically down the right-hand of some interior pages. E! Online has content distribution deals with properties including America Online and Microsoft Corp.'s MSN network of sites.

As with many media properties, the site is also upping the synergy between the cable channel and Web site. is currently coordinating certain content with the cable channel, such as chats with E! personalities like Ted Casablanca and streaming video from the "E! True Hollywood" story series. Current advertisers on the site include Coca-Cola Co.'s Diet Coke and Procter & Gamble Co.'s

Media Revolution to create sticky `Spider-Man' site

Santa Monica, Calif.-based Media Revolution has been selected by Sony Pictures Digital Entertainment to produce the official site for the upcoming movie "Spider-Man." The picture is slated for a May 2002 release. Media Revolution, which specializes in online entertainment marketing using such devices as viral marketing and incentives, has also developed sites for entertainment properties including "Alien" and "Prince of Egypt."

The site, which is expected to launch later this year, is expected to contain features such as downloads, discussion groups and sweepstakes. A teaser site for the movie is currently on the Web at

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