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SoftCoin unveils Web promotion product

SoftCoin, a company that provides outsourced Web promotional services, officially launches its product offerings today. SoftCoin clients include Procter & Gamble Co. for its Olay Daily Facials disposable wipes and new brand Jeckles snacks, as well as Nokia Corp.

SoftCoin will develop promotional programs for pure-play Web sites and offline retailers. Services include monitoring Web traffic and results, e-mail campaigns to build customer loyalty, ad serving and data collection services.

"We can plug in a variety of these promotional vehicles," said SoftCoin CEO Chris Redlitz. "It's something that can be customized for the brand." Mr. Redlitz formerly was CEO of online advertising exchange, which has been renamed OneMedia-Place.

Google unwraps program for smaller advertisers

Search engine Google has quietly rolled out a program designed to attract small to midsize advertisers with budgets of $5,000 or less. Called

AdWords, the automated service allows advertisers to select keyword buys for their text ads to appear in one of three boxes on a search results page. The service, which Google will promote on its home page, also tracks advertising traffic. signs up trio of publishing partners, which helps publishers and e-tailers promote products through content-specific e-mails, signed on three new publishing sponsors -- Cambridge University Press, Dorling Kindersley and Perseus Books Group. Zooba, a free, opt-in service, delivers weekly e-mails in more than 40 subject areas from which members can choose.

Cambridge University Press will sponsor e-mails in channels including American History and Technology; Perseus will use categories including Great Minds and European History; and Dorling Kindersley will promote its books through the Destinations and Food & Cuisine channels.

DoubleClick to serve Unicast Superstitials

DoubleClick today announces it will serve Unicast's Superstitial ads to its clients, including Advance Bank, British Airways and Nokia Corp. DoubleClick will also offer the Superstitial ad format, which is a type of pop-up ad, to its Canadian sites, as well as to more than 50 DoubleClick Web sites in the U.S.

Wireless measurement sets sail in New Orleans, a company that serves wireless, e-mail and Web ads, this week kicks off the Wireless Advertising Marketing & Measurement Initiative. WAMMI, which embarks in New Orleans Oct. 25, will test messaging, wireless Internet, interactive, location-based ads, retail integration and time-sensitive advertising. Conference attendees include Catalina Marketing; Lot21 Advertising, San Francisco; and Unilever.


AltaVista Co. CEO Rod Schrock resigned last week. The company said it was searching for a successor. . . . Radiate Internet Roundtable, sponsored by Internet company Radiate, today announces results from its recent gathering to come up with Internet measurement standards. Members of the board include AdForce, AltaVista Co., DoubleClick, Jupiter Media Metrix, Motorola, NetRatings and 24/7 Media. The group discussed discrepancies in Internet audience measurement. The RIR hopes to publish a position paper in January and take more definitive action at its meeting held that month in Fort Lauderdale, Fla. . . . Ad agency Cronin & Co., Glastonbury, Conn., acquired a majority stake in cpr, an Avon-based interactive agency. Todd Gray, cpr's principal, was named director of digital services at the unit.

Chat. . .

P&G chat board goes on strike -- temporarily: The Yahoo! Finance message board for Yahoo! partner Procter & Gamble Co., jammed with messages supporting a boycott of P&G by striking commercial actors, was out of commission last week as were message boards for P&G rivals such as Clorox Co., Colgate-Palmolive Co. and Gillette. Yahoo! blamed technical difficulties, not traffic from boycott-related messages or an intentional shutdown. After being down six days, the boards went up just a few hours after Yahoo! was contacted by Advertising Age

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