Wolf Group, a Toronto marketing agency, bought professional technologies services provider Viaduct Technologies, Bethesda, Md., and merged it with its interactive division, Wolf Interactive. The result formed Viaduct, a new i-shop, that will be based in New York and have eight satellite offices in North America, South America and the U.K. Viaduct's 120 staffers will provide interactive services such as broadband media, online media buying and creative, and strategy. Scott Brown, former CEO of Wolf Interactive, will be CEO of Viaduct; Eric Litman, former CEO of Viaduct Technologies, will be Viaduct's chief operating officer.
Copacino picks up a pair of dot-coms
REI.com, the online division of the Seattle-based recreational equipment retailer, named Copacino, Seattle, its agency for strategic planning, media and creative, from DDB Seattle. Copacino was also named agency of record for imandi.com, a Redmond, Wash.-based
e-commerce site for travel, cars, mortgages and other services, from Crispin Porter Bogusky, Miami. Billings on both accounts were undisclosed.
Intel's EyeOnMarket eyes local retail
Intel Corp.'s new-business group Sept. 20 will launch EyeOnMarket (eyeonmarket.com), a venture that aims to drive local commerce by connecting retailers and manufacturers with consumers online. It claims to have already signed up a number of "major national retailers" whose identities aren't yet disclosed. While the site is primarily running ads in trade publications in the retail marketing industry, it plans to test print and outdoor advertising in select markets early next year. Moses, Ansell, Phoenix, handles. Spending is undisclosed. It plans to build an EyeOnMarket Network of destination portals on the Web.
Quova breaks Web's geographic barriers
Quova, a company backed by Softbank Venture Capital, IDG Ventures, Fidelity Ventures and Nexus Group, bows today with a service called GeoPoint that lets e-commerce companies, content providers and online advertisers automatically recognize the geographic location of Internet visitors in real time. It will rely on subscriptions from the companies for revenue.
"We believe geography is a fundamental thing to bring to the Internet,"said Rajat Bhargava, Quova's chairman and co-founder. Quova said its technology analyzes Internet protocol addresses, and doesn't need the cooperation of Internet service providers.
This is the first year the Olympic Games Web site (www.olympics.com) has offered advertising. Site sponsors of the 2000 games held in Sydney include Britannica.com, Lycos and eBay. Phase2Media is handling ad sales in Europe, Latin America and the U.S. . . . BuyMedia (www.buymedia.com) acquired the Tv-Scan and CableScan divisions of TapScan. TvScan and CableScan are services used by more than 1,000 media companies to manage advertising proposals and sales information. . . . Washingtonpost.com joined Sports-Huddle.com's network of high school sports Web sites. . . . [email protected] and Hewlett-Packard Co. today launch a service offering enhanced printing capabilities for users across the [email protected] network. . . . Spike Networks' SpikeRadio.com, a 24-hour live radio station, relaunches in late September as Spike.com. Spike's online radio operation is expanding its business model to include online music services for clients' sites, Webcasting, TV/broadband production as well as the youth-oriented radio site at www.spike.com.
Chat. . .
Living.com's Chapter 11 bankruptcy reorganization filing shows America Online No. 1 on the list of creditors holding unsecured claims with the Amazon.com-backed furniture retailer. Seems the nation's largest Internet service provider is out more than $1.1 million. Other dot-coms making the list include DoubleClick, Lycos and Women.com Networks. Though Living.com announced it would file for Chapter 7 -- liquidation -- when it shut down last month, the company ended up filing for reorganization. That doesn't mean Living.com management plans on reopening; Chapter 11 lets creditors file claims to get at least part of money they are owed repaid. Amazon owned 18% of Living.com. . . . Dotcomfailures.com, a site devoted to the booming field of dot-com disasters, failed. "Three months and $2.6 million (actually it's closer to $140) later, dotcomfailures.com is closed," the site announced. "Don't believe the hype! Would a sane person invest money in a web site dedicated to chronicling the fallout of the dot-com industry?"