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FusionOne, which markets software that lets users synchronize wireless devices with PCs, today names two San Francisco agencies to handle its estimated $30 million campaign set to launch in April. Black Rocket will handle FusionOne's offline advertising and media buying, while SF Interactive will manage online work. The campaign will include TV, print and online ads.

MainGate taps OgilvyOne for $15 million account, an online community for active and retired military members and their families, picked OgilvyOne, Chicago, as first agency to develop its site and handle an estimated $10 million to $15 million campaign. When it officially launches today, MainGate will offer news, e-mail, relocation services, real estate and school information. Online and radio ads break today; print launches March 6.

Winstar launches wireless advertising network

Winstar Communications' Winstar Interactive, which represents advertising sales for individual Web sites, today launches its Internet-Everywhere Group. The division will sell banners, sponsorships and other online advertising packages for companies that develop content for wireless devices as well as kiosks and other location-based access terminals. The division launches with one new client,, which provides personalized information and services in physicians' offices and through its Web site,

Bookface seeks agency for $6 million account is searching for an agency to handle its $4 million to $6 million account. The San Francisco-based site, a source of community, chat and shopping opportunities for book enthusiasts, expects to select its first agency in late March or early April and break a consumer brand-building ad campaign in early summer.

Ericsson rolls out wireless ad-serving software

Ericsson today launches a wireless version of its Internet Advertiser software used by Internet service providers to offer ad-supported Internet access. Using the new software, ISPs can push targeted ads to wireless devices such as cell phones and electronic organizers.

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