BuySellBid.com has booked $9 million in radio inventory so far, said Jay Shepard, CEO of BuyBidSell.com. Ads drive consumers to radio stations' Web sites, where they can search for products and services or place their own classifieds. BuySellBid inked a deal in October with Clear Channel to provide classified advertising to its stations' sites.
Harris: Online shoppers reap emotional benefits
E-shoppers turn to the Web for convenience, but they also get the satisfaction of adventure and achievement, a new Leo Burnett Co. and Harris Interactive e-commerce study found.
The study of 3,500 consumers' online buying habits looked at strengths and weaknesses of bricks-and-mortar retailers competing with Internet pure-plays; aspects of effective marketing campaigns for dot-coms; and consumers' motivations for online brand decisions. Among preliminary findings: While consumers turn to online shopping for convenience, they also are "reaping the emotional benefits of adventure, achievement and expressing individuality," said Mary Juravic, VP-director of research services at Burnett.
All Outdoors adds store, renews deal with Jeep
All Outdoors (www.alloutdoors.com) launches its online store later this month. The ad-supported content site offers articles on outdoor activities. All Outdoors inked deals with four outdoor gear and clothing suppliers for e-commerce. The site also renewed its deal with DaimlerChrysler's Jeep brand for zine Jeep Destinations.
Women.com Networks breaks print campaign
Online women's community Women.com Networks broke a print campaign from Citron Haligman Bedecarre, San Francisco, in February and March issues of Hearst magazines that include Cosmopolitan, Country Living and Redbook.
Honoring Women's History Month, the campaign's goal is to get American women more involved in the political process. The ads promoting the News & Politics channel on Women.com feature a b&w photo of a suffragette.