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DoubleClick today announces Sonar Network, an ad network of unbranded small and mid-size Web sites. The DoubleClick Network, which includes larger branded sites, will remain separate. Sonar Network, which will have its own sales staff, will not carry the DoubleClick name to avoid diluting DoubleClick's reputation as a network of premium brands, said Andy Jacobson, VP-general manager of Sonar Network.

Sonar, which is like CMGI's Flycast Communications network of unbranded smaller sites, will be priced on a cost-per-thousand-impressions model. Network sites, which are organized into vertical categories, can have exclusive or non-exclusive deals with Sonar. Mr. Jacobson said 87 sites have signed on so far.

`Cosmopolitan' takes awards ceremony online

Hearst Corp.'s Cosmopolitan is taking its "Fun Fearless Female" annual feature online for the first time with a Feb. 8 Webcast of the "Fun Fearless Female" awards ceremony held Feb. 7. Sponsored by beauty sites and Procter & Gamble Co.'s, the Webcast will air on, also accessible through Networks at Cosmopolitan promoted the Webcast in its January issue; it also is promoting it on its Web site. Beautyjungle and Reflect will provide prizes. Webcast viewers can enter a sweepstakes on the site, which will be live until March 7. helped create the online feature. "Integrated online and offline campaigns are optimal," said Lars Kry, VP-marketing of, adding such campaigns let it build recognition and target a qualified audience.

ThirdAge, Yack select 1st agencies for campaigns

Two dot-coms have selected their first agencies. Seniors site ThirdAge Media ( awarded its projected $30 million account to Citron Haligman Bedecarre, San Francisco. Separately,, a Web entertainment guide, chose Butler, Shine & Stern, Sausalito, Calif., as its agency for a $10 million to $15 million account.

Thinking Media, Solbright partner on ad product

Thinking Media, an online advertising research and software developer, will integrate its Active Track client-side tracking tool with Dispatch, an online ad campaign management system from Solbright under a partnership the companies announce today. That will help agencies and advertisers measure performance and manage online ad campaigns.

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