MetLife seeks agency for online assignment
Metropolitan Life Insurance Co. is looking for an ad agency to brand itself online. The online-only assignment has an estimated $1 million to $3 million budget. Y&R Advertising, New York, handles MetLife's offline advertising. MetLife is looking to increase traffic to MetLife Online (www.metlife.com), which offers business-to-business as well as consumer insurance services.
Scout Electromedia shops for agency
Scout Electromedia, a San Francisco maker of wireless devices that will deliver consumer information, is seeking an agency for its $10 million-to-$20 million account. Separately, HighWired.com, a Watertown, Mass., venture that provides community and home-page tools for high schools, is looking for an agency for its $10 million account.
Web company launches tracking software
Web profiling company nCognito Interactive Services, Chicago, today unveils its Demographic Profiling System. The system anonymously tracks Web users' demographic profiles and organizes them in reports Web sites can use to deliver targeted ads and content.
Advertising Age ranking Interactive 100
Advertising Age is compiling data for the annual Interactive 100 roster of interactive marketing agencies. Data will come from the 2000 Agency Report Questionnaire, with responses due Jan. 31. Need a questionnaire? E-mail Interactive Editor Bradley Johnson ([email protected]).