NFO, Engage back new online research company

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InsightExpress launches Nov. 30 and offers what it calls the first fully automated online research service. A joint venture of Engage Technologies and researcher NFO Worldwide, InsightExpress, Greenwich, Conn., said it will be able test everything from promotions and taglines to pricing on targeted audiences, and deliver results quickly. The cost will be about $1,000 per question. launches intelligent shopping site today launches a shopping site that lets consumers research and purchase products from any online merchant without leaving SmartShop's site. Merchants working with SmartShop include,, and eToys. At launch, SmartShop offers books, consumer electronics, music, toys and videotapes from merchants Smart-Shop has evaluated as being reputable. The site will add clothing, computer hardware and software, gourmet food, sports equipment and wine.

SmartShop is privately held. Investors include BT Alex. Brown, GE Capital Services and USA Networks.

Nestle uncaps online guide for baby care

Nestle Carnation Baby Formulas with help from Studio One Networks, a New York company that develops original content for online sponsors, will produce and distribute a series of syndicated Internet programs.

"Your Baby Today," Nestle's first sponsored online content, launches today and will run 26 consecutive weeks on a selected group of family and parenting sites that include WholeFamily, Mommy-Place and Baby Place. The programming also will be available to leading search engines, Internet service providers and other family outlets. For "Your Baby Today," Studio One is assembling content through a panel of nationally known experts, including pediatricians. Financial terms were undisclosed.

PlanetPortal releases Web remote control

Start-up, Durham, N.C., is releasing a remote control to navigate the Web. Tentatively called eGo, the device attaches to a PC and allows users to move online using 46 so-called hot keys. The ad-supported eGo device will be given away to 10 million consumers. PlanetPortal is selling advertising on slide cards, which slip into the device and identify keys that connect consumers to merchant Web sites. No advertisers had been finalized for the service.

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