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CAA to help Coca-Cola with marketing efforts

Coca-Cola Co. renewed its relationship with Hollywood talent agency Creative Artists Agency, even after the soft-drink giant recently dissolved and sold off its interests in Edge Creative, a Santa Monica, Calif., CAA spinoff that had served as the marketer's internal creative agency. Described as a consulting agreement by both parties, CAA will identify trends, personalities and events for Coca-Cola marketing programs. The majority of activity will be in the form of talent and entertainment property brokering for recordings, motion pictures, TV programs, events, causes and Internet activities. CAA President Richard Lovett confirmed the pact includes a retainer plus fees for specific deals, but stressed this is more of a strategic partnership than a brokering relationship. The deal doesn't contemplate any ad work.

Sirius Radio taps Goodby for $100 mil account

Sirius Satellite Radio named Goodby, Silverstein & Partners, San Francisco, national agency of record for its estimated $100 million account, as expected (AA, May 29). The 100-channel subscription radio service expects to begin broadcasting at the end of the year. XM Satellite Radio, the only other company federally licensed to broadcast the new national satellite radio format, is in the last stages of its agency search. McCann-Erickson Worldwide, New York, and TBWA/Chiat/Day, Playa del Rey, Calif., are the finalists for XM's $100 million account.

Troubled Campbell Soup shuffles executive ranks

Campbell Soup Co. announced sweeping executive shifts, aiming to lift sluggish sales and profits in North America. Marty Thrasher moves to the new post of president-Campbell North America from president-North America soups and sauces. He will continue to oversee soups and sauces in the U.S. and Canada, and add responsibility for beverages in the U.S. and Mexico. In the latter capacity, Tim Callahan, president-beverages and Latin America, now reports to Mr. Thrasher and will "focus exclusively on our rapidly expanding beverage business along with Mexico and export opportunities," the company said. Also, Andrew Hughson moves to the new post of president-U.S. soups and sauces from president-Asia Pacific. John Doumani will add the Asia Pacific post to that of his current title as managing director-Australasia/ PNG. Lisa Zakrajsek becomes VP-marketing services, from VP-U.S. soup. Succeeding her is Jeremy Fingerman. In announcing the changes, Campbell President-CEO David Johnson said: "Recent results show that we must raise the bar in demanding strategy and innovation to increase market share and profitability. Accordingly, we have committed our most experienced soup and sauce marketing executives to this mission."

Expanding JetBlue brings Arnold agency on board

JetBlue Airways awarded Arnold Communications, Boston, its estimated $10 million integrated marketing account without a formal review. Merkley Newman Harty, New York, previously handled. New York-based JetBlue flies to Fort Lauderdale and Tampa, Fla., and Buffalo, N.Y. The airline will launch service to Orlando on June 21 and to Rochester, N.Y., in August. JetBlue expects to serve 10 cities by the end of the year.

San Francisco shop Citron to open New York office

Citron Haligman Bedecarre, San Francisco, plans to open a New York office later this year. Citron, which has picked up some $100 million in billings in recent months including and Palm Inc., becomes the second West Coast shop to expand east recently. Ground Zero, Marina del Rey, Calif., also is opening in New York.

Baseball players assist in World No Tobacco Day

Major League Baseball players last week went to bat for the World Health Organization as part of its 12th annual World No Tobacco Day. New York Yankees star Paul O'Neill and the Los Angeles Dodgers' Eric Karros led rallies in their teams' hometowns, inviting students to sign an oversize pledge card promising to quit or not to start smoking. A public service announcement featuring Messrs. O'Neill and Karros, as well as five other MLB players, aired on local TV outlets and in major league ballparks. Walnut Park Productions, New York, created the PSA, which was sponsored by the Coalition for World No Tobacco Day. The coalition includes the American Cancer Society, American Heart Association, Campaign for Tobacco-Free Kids and Robert Wood Johnson Foundation. The WHO said it will make a global ban on tobacco advertising a priority for its members.

Calvin Klein sues licensee Warnaco

Calvin Klein Inc., filed a trademark infringement suit against its chief licensee, Warnaco Group, charging Warnaco sold its jeans and underwear in unauthorized retail outlets and made changes in merchandising and product that were outside its contract. The suit in U.S. District Court, New York, seeks unspecified damages and the right to invalidate Klein's licenses with Warnaco. The suit claims Warnaco sold merchandise in unauthorized off-price outlets and made unauthorized changes to product designs and merchandising plans. The deal with Warnaco has been a major stumbling block in efforts to sell Calvin Klein. Several potential buyers balked, citing the most valuable businesses -- underwear and jeans -- were held by Warnaco.

Euro RSCG acquires PR shop Middleberg

Euro RSCG Worldwide, New York, acquired Middleberg & Associates, a public relations agency specializing in handling communications for Internet companies. The shop will operate as Middleberg Euro RSCG. It had $22 million in billings last year.

True North revamps healthcare operation

True North Communications, Chicago, is consolidating its healthcare offerings to create a stronger global presence in that field. FCB HealthCare becomes the primary advertising brand worldwide with the addition of the international offices of Bozell Global Healthcare, which remains a second brand in the U.S. with clients including Bristol-Myers Squibb Co. and Merck & Co. The lead agency encompasses three regions: FCB HealthCare East, FCB HealthCare West (formed by merging FCB HealthCare's San Francisco office with Fair Riley Call/Bozell, Costa Mesa, Calif.) and FCB HealthCare International. The restructuring also includes consolidating healthcare interactive offerings under 2-year-old Xygote Interactive, previously a unit of Fair Riley Call/Bozell. John Loden, president-CEO of FCB HealthCare, becomes chairman-CEO of the enlarged agency.

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