Corbis meets Marvel Comics

By Ti Published on .

On top of its latest financial results, Corbis recently announced some other super news with the launch of a new rights representation deal with Marvel. Through the license agreement, Corbis will represent the rights to images featuring Marvel's 5,000-plus characters, including recent cinema super heroes Spider-Man, the Incredible Hulk, Elektra and the X-Men. Images and characters will be available for print and broadcast.

Corbis CEO Steve Davis made the announcement alongside company founder Bill Gates at a recent annual meeting where the company announced a 22 percent revenue gain for '04 and further growth initiatives. Among them, a new office in Montreal and the acquisition of Germany's Zefa, the world's third largest image licensing company. In his address, Davis emphasized the service aspect of Corbis and the company's efforts to provide integrated solutions. "Corbis has been miscast as a tech company, or as a stock company," said Davis. "We are a pioneer in the category we call media services." The company is forecasting growth over 20 percent for '05 as well, with further global expansion, including a planned Chinese office, and with increased attention on areas like assignment and representation. Through its assignment division, Corbis has worked with photographers like Dimitri Danilov, who shot a major Intel campaign out of Euro RSCG last year.

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