Ironically, Warhol's images, films and sculptures can now return to their commercial roots, as the Warhol Foundation has partnered with stock company Corbis to digitize, license and manage the rights of all of the artist's work. His iconic and vivid work, including silkscreen portraits of multiple Marilyns, evolved from his days as a commercial artist, and are both instantly recognizable to the average American and respected by elite artistic circles, making his influence on modern pop culture hard to overestimate.
"A lot of gems are artworks that were created on a commercial basis in the 1950s, before he became a Pop Art superstar," says Martin Cribbs, licensing director at the Andy Warhol Foundation. "It's a commentary on consumerism, and the diversity of the licensing that we've done in the past leaves the door wide open." That diversity of licensing includes brands featured in Warhol works, such as Coca-Cola, Chanel and Campbell's, but also those capitalizing on Warhol's hip, irreverent image, such as when Kellogg's Corn Flakes ran a print ad featuring Warhol's "Banana," and Mont Blanc used his quote "All is pretty" for an in-store poster.