Asian consumers watch SARS news

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[Hong Kong] More than 85% of Asian consumers surveyed said they follow closely news about the SARS outbreak, compared to 75% who pay close attention to news of the war in Iraq, according to a survey conducted April 1-8 in 15 Asian countries by UM Connections, part of Interpublic Group of Cos.' Universal McCann. About 38% of respondents said they are eating out less often, although that figure soared to more than 60% in Hong Kong, hit hardest by severe acute respiratory syndrome. And 79% of those surveyed said the SARS outbreak will stop them from traveling to Hong Kong, Singapore or mainland China. Overall 71% of respondents are watching more news, mostly local news about SARS but also from international media about the Iraqi war, with 44% turning to local news first, 22% to the Internet and 17% to CNN International.
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