Audi breaks long spot in Germany

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[Ingolstadt, Germany] Volkswagen's Audi broke a six-minute, 20-second TV commercial on German channel SAT 1's weekly prime-time soccer coverage on May 10. The spot was created by Philipp & Keuntje, a Hamburg agency that handles Audi's global brochures and films for events, not Audi's creative agency, Publicis Groupe's Saatchi & Saatchi, Frankfurt. Called "The other side of the road," the spot was shot by film director Wim Wenders to show the Audi A 3's advantages and can be cut into shorter versions.
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