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Toyota Motor Corp. awarded its estimated $50 million global Prius hybrid-engine car account to Publicis Groupe's Saatchi & Saatchi after a three-way shoot-out against Dentsu, which pitched with Oasis Advertising, and Delphys, Toyota's in-house agency in Japan. Previously, Dentsu's Oasis split the car's $20 million U.S. account with Saatchi & Saatchi in Los Angeles. ... Office-supply business Esselte awarded its global advertising and promotional account to thenetworkone, London, and a global PR account to Ruder Finn, New York.
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