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Monsanto is moving its estimated $10 million to $12 million Latin American account to Grupo Total, whose Sao Paulo agency Fischer & Justus already handled the business in Brazil. The account, to be coordinated from Buenos Aires, involves Total Group agencies in Argentina, Mexico, Chile, Colombia and Central America. ... Interpublic's Lowe and local Hong Kong agency Live have split up after a five-year partnership in Greater China. In Hong Kong, Lowe/Live will drop the Live name and Interpublic will sell its 74% stake in Lowe/Live back to Live management, who will call the agency Live China. ... Swiss International Air Lines, the Swiss carrier that replaced SwissAir, named WPP Group's Mediaedge:cia to handle its estimated $10 million international media planning and buying account after a pitch against incumbent Media Mix, Aegis Group's Carat, and Interpublic's Initiative. ... LG Taistar Electronics Taiwan Co., a venture between Korea's LG Group and Taiwan's Taistar, appointed Grey Global Group-Grey Worldwide's Hwa, Wei & Grey, MediaCom and G2-in Taiwan.
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