By Published on .

DHL Worldwide Express, now owned by the German Post Office Deutsche Post, awarded local agency Jung von Matt, Berlin, its $30 million worldwide account, previously at WPP's Ogilvy & Mather Worldwide; O&M will adapt the new agency's work outside Germany. Jung von Matt already handles Deutsche Post's $50 million German account. Media buying will be done by WPP's Mediaedge:cia internationally and in Germany by Aegis-owned Carat. ... Nokia plans to increase its $1.2 billion global advertising and marketing spending by 4% to 5% in 2003, after an increase of almost 40% in 2002. Nokia's main agency networks are Grey Global Group's Grey Worldwide in Europe and Cordiant Communications Group's Bates Group in Asia. ... In an unusual move to loosen instead of tighten restrictions on advertising, Sweden will pass a law this summer allowing alcohol ads in Swedish newspapers and magazines. The change is in reponse to a Swedish court ruling this month in favor of a local magazine that argued in court that Sweden's ban on alcohol in print media is a barrier to an open European market. The court agreed that Swedish consumers already see alcohol ads in foreign magazines, TV channels and on the Internet.
Most Popular
In this article: