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AOL Time Warner's Time hopes to reach new readers in Europe and Asia starting Jan. 14 with a free version of the magazine delivered by personal digital assistant (PDA) devices. The service was created with WPP's Mediaedge:cia, which tapped its client Singapore Airlines as the exclusive global sponsor of the PDA edition. The airline will sponsor print ads about the service in Time's European and Asian editions and banner ads on Time's international Web sites. ... Grey Global Group's Grey Worldwide, London, will lay off up to 50 of its 280 staff in February as part of a relaunch planned by CEO Garry Lace, ex-CEO of TBWA/London, who joined Grey last October. ... GlaxoSmithKline moved its media business in China, worth $12 million to $15 million, to WPP's MindShare from Grey-owned incumbent MediaCom. ... Ting Hsin International Group, a Taiwan food group, appointed Aegis Group's Carat to handle its estimated $55 million media planning and buying account in China after a pitch against incumbent Dentsu and others.
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