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Pepsi Cola Co. is launching Pepsi Blue in Russia with TV and Internet holiday ads by Omnicom Group's BBDO Worldwide depicting a Russian Santa Claus dressed in blue rather than red, and the tagline "The first New Year in a new color."... Toyota Motor Corp. moved its estimated $65 million French media account to Zenith Optimedia Group, owned 75% by Publicis Groupe and 25% by Cordiant Communications Group, from Havas' Media Planning Group. ... The Canadian Tourism Commission awarded Palmer Jarvis DDB its $15.8 mllion worldwide account, from Vickers & Benson and Publicis Canada. ... To promote Italian cuisine, Italy's Ministry of Agriculture will fund a voluntary certification program for Italian restaurants outside Italy....Gee Jeffrey& Partners, Toronto, is opening an office in San Francisco to service its newly-won Covad Communications account. ... Initiative Media, part of Interpublic Group of Cos., is opening a specialized movie and entertainment marketing division in India called Lintertainment, to be headed by Geetanjali Kirloskar, formerly president of Quadrant Communications, part of Interpublic's Lowe & Partners Worldwide network.
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