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Toyota Motor Corp. will hear pitches for its estimated $60 million media business in France from incumbent MPG, part of Havas, Aegis Group's Carat and Publicis Groupe's Zenith Optimedia Group. ... Canadian brewer Molson is appealing to local pride with Canada's first beer-related affinity card, called the "I AM Canadian" MasterCard because Molson's I AM Canadian creative work by Publicis Groupe's Bensimon Byrne D'Arcy, Toronto, is universally known; direct mail created in-house urges "Get the card that shows your Canadian pride."... Gillette Co.'s Braun awarded the European introduction of its E-razor product line to 180, Amsterdam. It will launch in Germany, Belgium and the Netherlands early next year. ... Cadbury Schweppes is taking on Coca-Cola Co.'s Burn, an energy drink being tested in a few markets, with Pink Fish Energy Drink, in pilots in Spain. ... WPP's Ogilvy & Mather Worldwide opened an agency, called Adrenaline, in Stockholm specializing in the youth market; clients include Coca-Cola Co.'s Sprite and Fanta brands and a youth-oriented project from Nordic bank Nordea. ... Spanish bank Banesto, following years of not advertising after former Chairman Mario Conde was jailed in a banking scandal, picked Publicis' Publicis Worldwide to handle a corporate campaign and promote a new share issue.
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