Mexico's six ad and marketing trade associations have formed a single Marketing Communications Industry Confederation, with Gunther Saupe, also VP of the Advertising Agency Association, as its president. ... Starbucks is looking for partners to enter Brazil. ... Henkel is adding the phrase "Quality from Henkel" and the corporate logo to all its cleaning products' packaging and ads and is talking to its agencies, including BBDO
Worldwide and TBWA
Worldwide, all part of Omnicom Group, about an international corporate campaign.... To combat lingering concern about mad-cow disease in Europe, French beef marketer Charal has a new slogan: "Don't be afraid to say `I love meat."' In a spot by Leo Burnett
, Paris, a bride is marrying, to her family's dismay, a Steak Tournedos. French beef lobby Interbev breaks a TV campaign next month from Omnicom's BDDP & Fils, Paris.