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Mexico's $546 million direct marketing industry is lobbying against a proposed data-protection law that could pass this fall legislating mandatory opt-in requirements for use of personal data by marketers. ... Honda Motor Co. split its $90 million U.K. media business between Bcom3Group's Starcom Motive and local media independent Naked, both London....Toyota Motor Corp. has invited agencies to pitch for its estimated $8 million Lexus account in Germany, where Cayenne, a Duesseldorf-based agency majority owned by Dentsu, is losing the business it just picked up in July. The Lexus business in Europe is handled by BLD Dentsu, Brussels. ... Rolling Stone launches a French-language edition in October in a licensing deal with local publisher Ixo Publishing. ... Remington moved its U.K. advertising for Remington's Big Shot hairdryer to independent London agency Soul, with the rest of Europe to follow. The business was previously at Grey Global Group's Grey Worldwide.
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