Motorola, MTV ink content deal

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[london] Motorola Corp. and Viacom's MTV have signed a three-year, $75 million alliance to develop MTV features and applications for use on Motorola handsets all over the world. The alliance also includes creating a 30-minute show on MTV, local media buys and content on Motorola and MTV Web sites. MTV content will be pre-loaded onto Motorola handsets as part of the navigation menu, offering ring tones, screensavers, music and concert information, and special promotions.
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