Nicoderm goes live in Canada

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[montreal] Pharmacia Canada, marketer of smoking cessation product Nicoderm, did the first live commercial run on Canadian TV in nearly 50 years on Sept. 16. The two-minute spot by Zoggen, Toronto, parodied old live cigarette commercials. In the spot, a modern announcer entered an old-fashioned living room and informed the 1950s style couple who were smoking and chatting that smoking is dangerous and offered them a Nicoderm patch.
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