Philips taps DDB for $75M account

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[amsterdam] Philips picked Omnicom's DDB Worldwide for an estimated $75 million global corporate branding campaign after a pitch against Philips' other global network, D'Arcy. Philips is also still "in discussions to find the best alternatives" for its domestic appliances and personal care, medical systems and lighting accounts, handled by D'Arcy, said a Philips spokesman. After its decision to close D'Arcy, Publicis is trying to move D'Arcy's clients to other Publicis networks.
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