Work: Citroen

Published on .

To convey the magic of the Citroen Pluriel in this spot by Havas' Euro RSCG 27, Paris, two child magicians cast spells to reconfigure the car, alternating rapidly between Cabriolet and other versions. As the small boy and slightly older sister battle furiously to impose their version, they lose control of the magic and begin to fly around the car as the landscape is also transformed-snow and mountains when the car is completely closed and lush spring for the open Cabriolet version. When the little girl turns her Cabriolet spell on her brother, the top of his head disappears.

Copywriter/art director: Frederic Temin.

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