Work: FedEx

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BBDO, Bangkok, invented the ultimate tribute for its Fedex client in Asia: Fedex's competitors use it. The agency's print ad shows a DHL box being placed inside a Fedex package for more reliable shipping. This simple ad was the second most-awarded print ad in the world in 2002, according to the new Gunn Report (see story on Page 6). The ad's appeal to creative festival judges helped make Omnicom Group's BBDO Worldwide the most-awarded agency network in the world for 2002, according to Gunn.
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