Work: Havaianas

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The Brazilians have endless fashionable variations for their trendy rubber sandals. As one popular brand, Havaianas, moves into overseas markets, ads from Omnicom Group's Almap BBDO, Sao Paulo, go along. The first Australian ad, introducing a camouflage version, promises "They're going to be difficult to find." The print ad is breaking in youth and surfer magazines. Copywriters: Sophie Schoenburg, Roberto Pereira. Art directors: Roberto Fernandez, Luiz Sanches.
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