Work: Jagger Blindados

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Armored cars are both a security measure and a status symbol in kidnap capital Brazil, where local shop 100% Propaganda, Rio de Janeiro, created this metaphor of a steel carton protecting delicate eggs in a print and poster ad for armored-car maker Jagger Blindados. Armored-car companies aren't usually big advertisers because there is often a long waiting list for their product. Creative team: Gustavo Bastos, Marco Martins and Marcelo Felicio.
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